Business

<< Previous   of   Next >> Associated Press  (click to enlarge) Microsoft will engrave images such as these onto the backs of its Zune music players.   ADVERTISEMENT   Related Stories • Cascade Bank's name used in fraud scheme 11/13/07   CONTACT THE HERALD Mike Benbow, Business Editor benbow@heraldnet.com   Published: Tuesday, November 13, 2007 Free engravings on new Zunes Microsoft hopes brilliant artwork will attract more buyers to its iPod competitor. Associated Press SEATTLE -- In a bid to one-up Apple, Microsoft said it will engrave designs by contemporary artists on the back of its Zune media players free of charge starting today, when the new line goes on sale. Microsoft Corp.'s Zune Originals include work from 18 artists, including illustrators Catalina Estrada of Spain, Skwak of France and Nobumasa Takahashi of Japan. The intricate designs take up most of the metallic back surface of the players. Apple Inc., the overwhelming market leader in portable music players, will engrave a line or two of small text on the back of its iPods and iPhones. "We looked at how homogenized the category looked, everybody has the same sort of player, the same white earphones," said Chris Stephenson, general manager of global marketing for the Microsoft division responsible for the Zune. "We knew there was something interesting here that would allow us to have a slightly different position in the marketplace." Microsoft's newest Zunes, first unveiled in October, hit store shelves today. Two smaller models have 4 gigabytes or 8 gigabytes of storage, and a larger model has an 80 GB hard drive. Prices range from $150 to $250. Many of the artists have collaborated with sneaker companies or snowboard manufacturers on limited-edition products. Stephenson said Microsoft also took a cue from the customization craze on social networking sites like News Corp.-owned MySpace, and from limited-edition cell phones. The company will also offer 20 smaller graphic designs inspired by classic tattoo art. Stephenson would not say whether Microsoft has any specific goals for the Zune's second year on the market, other than to be "a solid No. 2" to the iPod. Microsoft said the engraving service is free for a limited time, and is only available through its Zune site.

1. Fire destroys Emory's restaurant 2. Man dies in apparent suicide on Edmonds beach 3. Camano Island burglaries spike: Is Colton back? 4. Storm dents Tulalip couple's retirement plan 5. For many cougars, it's one night only 6. Lulu the St. Bernard helps out with crossing guard job 7. Business Briefly: L.A. man gets prison for repackaging Boeing 737 plane parts 8. Sultan man charged with assault for firing at deputy 9. Peggy Pritchard Olson always put Edmonds first 10. Emory's blaze causes $2 million in damage 2 - Top 10 Stories Most Talked about 3 - Top 10 Stories Most Emailed

• Bazaar Fever • Hawks proud of historic season • Olson always put Edmonds first • Honoring student veterans • ‘Wheedle' author comes to Lynnwood bookshop • Mavs build early lead en route to easy win • Prep football games of the week (state playoffs) • Tears of laughter, tears of grief • Death on Edmonds beach likely a suicide • Boeing will build, flight test and deliver 787s in South Carolina to spe ... • Snohomish County EDC promoting job growth in key industry clusters • $4 million grant to advance brain tumor research has Everett links • Providence medical center construction tops off its 12-story steel frame ... • Tulalip affordable housing project to be financed by KeyBank, Raymond Ja ... • Arlington's Lak of Ink has a growing following for Luke Kooyman's creati ... • Bank of the Northwest formed • Cascade Bank earns $1.6 million