Like The Herald Business Journal on Facebook!
The Herald of Everett, Washington
Customer service  |  Subscribe   |   Log in or sign up   |   Advertising information   |   Contact us
Heraldnet.com

The top local business stories in your email

Contact Us:

Josh O'Connor
Publisher
Phone: 425-339-3007
joconnor@heraldnet.com

Maureen Bozlinski
General Sales Manager
Phone: 425-339-3445
Fax: 425-339-3049
mbozlinksi@heraldnet.com

Jim Davis
Editor
Phone: 425-339-3097
jdavis@heraldnet.com

Site address:
1800 41st Street, S-300,
Everett, WA 98203

Mailing address:
P.O. Box 930
Everett, WA 98206

HBJ RSS feeds

IPods will keep track of workouts

SHARE: facebook Twitter icon Linkedin icon Google+ icon Email icon
Associated Press
Published:
BEAVERTON, Ore. -- Nike and Apple are making the iPod compatible with gym equipment.
The companies said Tuesday they are working with several gym equipment makers and the health clubs 24-Hour Fitness and Virgin Athletic Health Clubs to allow members to plug their iPod Nano into cardio equipment.
The Nanos would track workouts, set goals and upload the information to a Nike Web site.
The new technology is expected to hit more than 500 gyms worldwide this summer.
It's another major partnership for Nike Inc. and Apple Inc., which created Nike+ technology more than a year ago. The wireless system allows some Nike running shoes embedded with a sensor to communicate with Apple's iPod Nano.
Apple and Nike said shifting to the gym was the next natural step.
"People enjoy tracking themselves as a way to keep themselves motivated," said Trevor Edwards, Nike's vice president of global brand and category management. "They want to get credit."
It also builds on the surprise success of the online community that built up around the technology.
Nike would not disclose the number of members to its Nike+ site but has said previously that about 1,000 runners sign up daily. It has members in more than 160 countries, including some where the product isn't even sold.
In addition to tracking their progress, users can also buy specialty songs or join in social network activities, such as challenging other users to a workout goal.
"We've definitely struck on to something," Edwards said.
Apple and Nike wouldn't say what's next, but say there are plans to grow.
Story tags » Computers & Information TechnologyMajor CompaniesRetailApple

Related

MORE HBJ HEADLINES

CALENDAR

Market roundup