Heraldnet.com
SUNDAY, NOVEMBER 8, 2009 3:12 pm
LocalNorthwestNation & WorldPoliticsSpecial ReportsPhotosColumnistsMultimedia 
Blog
Michelle Dunlop
Airbus leads Boeing in orders, deliveries
Blog
Amy Rolph
Can your business profit from the 2010 Olympics?
Your town news
Mike Benbow
Business editor Mike Benbow's insights into all things business.
•Latest: South Carolina fit Boeing's long-term plan to cut costs
Steve Tytler
Steve Tytler answers your questions about real estate.
•Latest: Forecast for 2010 housing market: slow decline
 
WEEK IN REVIEW
Saturday
More snow expected at mountain passes
Suspect identified in Seattle police killing
Thousands honor slain Seattle police officer Ti...
Friday


Officer Timothy Brenton. Gone, but not forgotten
Person sought in officer's killing is shot in head
Thousands to pay respects to slain Seattle poli...
Thursday


Tale of 1916 Everett Massacre retold in style o...
Reservist survived Iraq but not his return to c...
Swine flu suspected in infant’s death
Wednesday


‘Everything but marriage' law close to vi...
Library levy winning by 51% to 49%
Incumbents looking strong in Snohomish County C...
Tuesday


Delayed financial aid forcing college students ...
Slaying of officer reminds police of dangers of...
Edmonds turns over firefighting duties to Fire ...
Monday


Question isn't 'if' but 'how bad' for floods
Slain Seattle Police officer lived in Marysville
Rubatino Refuse allows recycling of food scraps...
Sunday


Signs were clear Boeing isn't tied to location
Swine flu shots draw crowds in Snohomish County
The Boeing buzz in South Carolina
 

ADVERTISEMENT

Business   Print This Article  Email This Page  Subscribe Now! facebook digg reddit del.icio.us fark stumble

Associated Press  (click to enlarge)
Scott Rouse, senior brand manager for the Dungeons and Dragons role-playing game for publisher Wizards of the Coast Inc., holds a die used in the game at the company's headquarters in Renton.
Associated Press  (click to enlarge)
The digital game table is shown for "Dungeons and Dragons."
(click to enlarge)
Miniature figures used in "Dungeons and Dragons."
 
ADVERTISEMENT

 
 
CONTACT THE HERALD
Mike Benbow, Business Editor
benbow@heraldnet.com
 
Published: Sunday, April 6, 2008

Dungeons & Dragons making a comeback

NEW YORK -- It must be tough to be 34 and already see your children overshadow you.

That's what's happened to "Dungeons & Dragons," the role-playing game that for decades has drawn geeks to roll dice and pretend to be elves, sorcerers and other fantasy heroes. It has never quite become mainstream entertainment, but it has inspired role-playing computer games such as "World of Warcraft" to borrow its principles and turn them into a multibillion-dollar industry.

Now, D&D is borrowing from its imitators. The next edition of the game, due out in June, will for the first time be paired with online features that the publisher hopes will lure lapsed players back to the dungeon.

"That group that broke up in 1987 because you all graduated from high school and went to schools across the country? Well, you can get that old teenage group back together," said Scott Rouse, brand manager for D&D at Wizards of the Coast. The Hasbro Inc. subsidiary publishes the game.

Role-players have always faced the difficulty of getting together regularly, especially since the games are lengthy. But they talk warmly about the camaraderie fostered by the games, since the players cooperate rather than compete. Though guided by thick rulebooks, the games have an element of theater, with players using the voices of their characters. Not surprisingly, they're considered uncool by those who lack an appreciation for fantasy.

The new edition, the fourth since D&D was created in 1974, may do nothing for the game's social stigma, but at least players will have the option to commune online. Each screen will show the same virtual 3-D "tabletop" with monsters and heroes, and the players will be able to talk via Internet voice chat.

Wizards is also building its own social networking site as a Facebook or MySpace for gamers. The players will be able to create fantasy characters for themselves with an online tool. That streamlines a process that can take hours and dozens of reference books.

Wizards employees are avid players of online games, and the new initiative springs from that experience, Rouse said. It should make it easier to tuck the kids into bed, then "jump on the computer and delve into dungeons, kill monsters and take their stuff," as he put it.

D&D's influence on computer games was highlighted last month when the death of Gary Gygax, the game's co-creator, sparked reminiscences across the computer industry. A senior editor at Wired magazine even hailed Gygax as "architect of the now," seeing the game as inspiring Internet culture in general, such as Gmail accounts and Flickr photo sharing.

Yet Gygax, who had not been involved with the game's development since the 1980s, told The New York Times in 2006 that he wasn't much into computer games and preferred the intimacy and imagination of the face-to-face game.

"What tabletop gaming gives to people is a reason to get together with your friends and hang out and do a fun social activity together," said Chris Pramas, a former Wizards employee and now the president of another game company, Green Ronin Publishing.

Wizards emphasizes that it's trying to keep the good parts of the tabletop game. It will let players, rather than computers, maintain control of the virtual world. It's also streamlining the rules of the tabletop game to make it faster to play and more accessible.

D&D had about six million players worldwide in 2007, according to a survey by Wizards, though Rouse said the figure may be somewhat inflated. Many of those players probably yield little revenue for the company. The gamers buy books and sometimes miniatures, but only one player in the group needs to own a copy of each book.

Wizards does not reveal sales figures, but Pramas estimates the overall market for traditional role-playing games at $30 million annually.

Meanwhile, the massively multiplayer online (or MMO) game "World of Warcraft" has more than 10 million subscribers, most of them paying. Publisher Blizzard Entertainment, a unit of France's Vivendi conglomerate, doesn't say how much the game is earning, but a back-of-the-envelope calculation suggests it pulls in more than $1 billion per year. U.S. subscribers pay $14.95 per month.

Perhaps not coincidentally, the online features of fourth-edition D&D will carry a monthly fee of $14.95, though a one-year contract brings the cost down to $9.95 per month.

The new direction for D&D isn't risk free. "Dungeons & Dragons Online," an MMO game like "World of Warcraft," hasn't done very well. The game, run by Atari Inc. under a license from Hasbro, has fewer than 100,000 subscribers, according to various estimates.

The new edition of the printed game has already caused a rift in the D&D community. Paizo Publishing, an independent company that publishes popular supplementary books for the game, announced last month that it will not support the new edition. It says the previous edition of D&D is a better fit and will even create its own game based on that edition.

Then there's the risk that the future has passed D&D by. Many of the core fans that got hooked in their teens are in their 30s now and today's teenagers have a wealth of entertainment options.

"World of Warcraft has become the D&D of this generation," said Pramas, 38. "When I was a kid, if you were any sort of nerd, you played D&D. That's not the case anymore."

Jack Warecki, a software developer in Shirley, New York is also 38. He used to play D&D, but has shifted toward MMO games -- he plays "Lord of the Rings Online" at the moment.

"In terms of time spent and bang for the buck, MMOs just do it better right now, so I'm just not interested in role-playing," he said.

All the same, he does find a "great social aspect" to the face-to-face game that's absent from the computer versions. And yes, he and his high-school buddies still get together now and then for a game of D&D. He plays a wizard who shoots fireballs.



1. Shot ends search for man sought in killing of Seattle police officer
2. Thousands honor slain Seattle police officer Timothy Brenton
3. No charge will be filed in death of Everett pedestrian
4. Rain, thunderstorms forecast for lowlands
5. Bothell steamrolls Stanwood
6. PREP FOOTBALL/SWIMMING ROUNDUP: Halfback pass for touchdown sparks Sultan win
7. More jibba-jabba
8. Obama OK's homebuyer tax credit
9. Suspect identified in Seattle police killing
10. Dana nibbles into Somers’ lead
Enterprise Newspaper Snohomish County Business Journal
Gough on track to keep job
Jazz vocalist headlines NPAC
Mountlake Terrace makes football history
Tax revenue sagging, city budgets lagging
‘Touch of Magic' show opens at Gallery North
Jackson repeats as South champs
Holiday Bazaars Calendar
Meadowdale storms back to grab title
Edmonds moves to Fire District 1
The Enterprise Online Newspaper


20% Off Dinner
Up to $75 Value!

Family Night Free Sundae
$9.99 Prime Rib

15% Off Your
First Time Purchase

Buffet Dining
Tulalip Resort

20% off Click Here*
Buy 1 Offer Click Here*

FREE Appetizer w/
purchase of 2 entrees

$1 off French Dip
$4.99 Burger Basket

Pacific Northwest
Fresh Cuisine

All you can Eat Buffets
Angel of the Winds

Free Dessert!
Click here!

Oil - Snohomish County
Low Prices - Fill Now!

Lube, Oil & Filter
Buy 1 - Get 1 FREE

$5 Off
Stylecut

Come and Relax
Monthly Specials

FREE Appetizer with any
purchase daily 2-6pm

Great Food
24 Hours a Day

50% off 2nd Pizza
Special Click Here!

QuadraFire Save $250
Free Smart-Stat

$5 OFF
Lunch or Dinner

25% off Bath & Groom
New Customers

$2 OFF
at Box Office

Island Flavors with
Finest NW Ingredients

Free Garlic Bread/Free Soda
Click here for details!

FREE Appetizer w/
purchase of 2 entrees
Wild Vine Bistro
TODAY'S TOP JOBS
 View All Top Jobs 
Top Cars
Top Homes

ADVERTISEMENT