Published: Thursday, April 17, 2008
Lake Stevens couple finds fast success with homemade sauces
By Debra Smith Herald Writer
Lots of people dream of turning a favorite home recipe into a money-making business.
Kevan and Laura Kipp of Lake Stevens are doing it, and you can taste their results at the Everett Home and Garden Show.
The Kipps started their own line of bottled sauces after Kevan concocted a tangy barbecue sauce in their kitchen two years ago.
They call the business Frawg N' Turtle, a combination of their nicknames. The public sampled the sauce for the first time at last year's show, where the Kipps sold more than expected: 500 bottles priced at $5 and $6 a bottle.
Since that debut, the business has grown faster than a hungry crowd can suck down samples of their spicy sauce. More than 15 businesses now carry their line of prepared bottled sauces and apple butter, including Double DD Meats in Mountlake Terrace and The Food Emporium in Lynnwood. The Everett AquaSox have made it their official sauce, and fans will be able to pump it onto their hot dogs and pretzels this season.
The Kipps hope to develop their line into a product that will please sophisticated palettes, too. They're creating some wine-infused sauces and working with Lake Stevens winery Griffins Crossing to pair sauces with wine.
"We're looking to get away from the 'barbecue sauce' tag and go more toward gourmet specialty sauces," Kevan said.
An Eastern Washington winery and a Woodinville resort will soon sell the company's sauces. So many orders are coming in, the couple has hired outside help to market and ship their products.
"I can't stop the phones from ringing," he said.
Kevan Kipp retired from his job as a military historian for the Air Force last fall so he could concentrate on the business full time. He works all day nearly every day on a dozen different tasks, such as setting up contract fees and permits or hauling thousands of bottles of sauce to a show. Last week he drove to Eastern Washington to pick up 16,000 pounds of apples for the apple butter recipe that serves as the base for all the sauces.
The sauces are making money, but not enough for Laura Kipp to quit her job as an administrator for the Lake Stevens Fire Department. She works 30 hours a week for the business on top of her day job. Kevan Kipp said the goal isn't to get rich. Instead, they want to spend their days working together.
Other sauce vendors ask Kevan Kipp how he's doing it.
It's not enough to create a great-tasting product, he said. You have to sell it in a personable way. That's why the couple plan to be at the show again, handing out hot meats with their sauces.
"If you can get the sauce into their mouths, the sauce does the work," he said.
Reporter Debra Smith: 425-339-3197 or dsmith@heraldnet.com.
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