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| Good Life was launched Monday. |
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We've got the goods
Posted
at
11:37 am
by Neal Pattison
Editing a newspaper means deciding what to put in and what to leave out.
The Herald has decided it is time to add something to its print edition. This week we launch Good Life, a place to read about the things that make life enjoyable – food and family, entertainment and trends.
Good Life will tell stories quickly, in a minimum of space.
As our Business editor, Mike Benbow, explains, many newspapers are feeling pressure to leave things out. The economy has slowed, revenues have been squeezed – and many readers find that the Internet is a great place to certain kinds of information.
Just take a look around this site, HeraldNet.com. From stock prices to movie schedules; from traffic reports to updates on today’s headlines, our website is loaded with timely information.
So The Herald has chosen to devote less space to a couple of things in its print product.
Movie theaters change schedules weekly. So we will run their full schedules on Friday, Saturday and Sunday. Other days, we’ll carry a phone directory for the theaters. Even better for web users: Shedules linked to reviews and film summaries are available in the movies section of HeraldNet.
The Herald is also joining a long list of newspapers that no longer carry daily stock market listings. Full stock listings will run Saturday in the Business section.
HeraldNet users can find timely stock quotations as part of our online markets report.
Over the past six months, the print version of the Herald has gained daily customers. In fact, our growth rate was fifth highest in the nation among papers with circulation greater than 50,000. This tells me local readers care about their newspaper.
If you care enough to tell us how you feel about our changes, add a comment to the end of this blog.
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