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<< Previous   of   Next >>   ADVERTISEMENT   Comcast Arena by the numbers Cost: $71.5 million Opened: October 2003 Seats: 10,000 for concerts; 8,300 for hockey   Related Stories • Ideas for birthday boys 8/4/08 • Kim's victory in free skate is a blowout 10/27/08 • Skate America in Everett: everything fans hoped 10/27/08 • Germans win pairs, Americans surprise with second-place finish 10/26/08 • Last on the ice, first in the standings 10/26/08 • Kozuka surprises, wins men's free skate 10/26/08 • Tough coach guides a rising skating star Rachael Flatt 10/26/08 • Skate American results for Friday, Oct. 24 10/25/08 • Skate America notebook: Belbin, Agosto 2nd after compulsory dance 10/25/08 • U.S. men 1-2 after short program 10/25/08 • Figure skating 101: A glossary for new fans 10/25/08 • U.S. men 1-2 after short program 10/24/08 • Talented beyond their years 10/24/08 • Skate America: For Mirai Nagasu, it's the best of both worlds 10/24/08 • Japanese contingent leads horde of media at Skate America 10/24/08 • Skate America: Bad season behind her, Meissner starting fresh 10/23/08   CONTACT THE HERALD Robert Frank, City Editor frank@heraldnet.com   Published: Monday, August 4, 2008 Comcast Arena now sports a shorter name "Events Center" officially disappears as part of Comcast's naming rights deal By David Chircop Herald Writer EVERETT -- The city's iconic entertainment arena has a new name: Comcast Arena at Everett. The abbreviated name rolls off the tongue easier than its clunky predecessor: Comcast Arena at the Everett Events Center. "We don't have to take a big breath now before we pick up the phone," said Kim Bedier, general manager of the arena, conference center and ice rink in downtown Everett. The name change was effective Friday. The Philadelphia-based cable giant Comcast Corp. got naming rights to the arena last summer in a 10-year deal that's worth $7.4 million in cash and advertising. Some people said they were disappointed Everett Events Center sold its name to a corporation, but selling naming rights to the arena was always part of the city's plan to help pay for the public facility. Comcast Arena at Everett is set to celebrate its fifth anniversary this fall with a lineup of events including Ringling Bros. and Barnum & Bailey Circus, Rock Band Live and the 2008 Skate America competition. The building is managed by Global Spectrum, a Comcast subsidiary, and overseen by the Everett Public Facilities District, a municipal corporation governed by a five-member board of directors. The arena is also home to the Western Hockey League's Everett Silvertips. Reporter David Chircop: 425-339-3429 or dchircop@heraldnet.com.

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