Heraldnet.com
SATURDAY, NOVEMBER 14, 2009 9:14 am
LocalNorthwestNation & WorldPoliticsSpecial ReportsPhotosColumnistsMultimedia 
Blog
Michelle Dunlop
Lawsuit brewing over Boeing's 787
Blog
Michelle Dunlop
Are airlines afraid of the number 13?
Mike Benbow
Business editor Mike Benbow's insights into all things business.
•Latest: Extended tax credit should spur home sales
Steve Tytler
Steve Tytler answers your questions about real estate.
•Latest: Forecast for 2010 housing market: slow decline
 
WEEK IN REVIEW
Friday
No serious injuries in crash involving Arlingto...
Salish Sea: Huge body of water now has common n...
Cost of dispute falls on Monroe
Thursday


Nursed to health by volunteers in Lynnwood, sea...
Everett boy left with brain damage; father face...
Monroe must fill $290,000 gap in budget
Wednesday


81 veterans' names, 81 meaningful lives honored...
USO singer's voice still charms them in Edmonds
Monroe honking case makes it to state Supreme C...
Tuesday


Fire destroys Emory's restaurant
Peggy Pritchard Olson always put Edmonds first
Camano Island burglaries spike: Is Colton back?
Monday


Tree clearing, mud slide angers Everett neighbor
Later start for school day unlikely in Marysville
Hopes for Snohomish excursion train may hinge o...
Sunday


Glacier Peak freshman overcomes jitters to win ...
Gay marriage issue can wait, say Referendum 71 ...
Cities across south Snohomish County see tax re...
Saturday


Thousands honor slain Seattle police officer Ti...
Suspect identified in Seattle police killing
Mountlake Terrace thrilled by high school's fir...
 

ADVERTISEMENT

Business   Print This Article  Email This Page  Subscribe Now! facebook digg reddit del.icio.us fark stumble

 
ADVERTISEMENT

 
 
CONTACT THE HERALD
Mike Benbow, Business Editor
benbow@heraldnet.com
 
Published: Saturday, August 23, 2008

Airlines slash frequent-flier perks

WASHINGTON -- Scott Zaban only flies United Airlines. As a loyal frequent flier, the 33-year-old writer from Washington D.C. is used to being pampered with seat upgrades and ticket awards.

But like a lot of air travelers, Zaban has been caught off guard by a wave of restrictive changes that carriers, including United, are making to their frequent flier programs. Airlines, attempting to counter high oil prices by cutting back perks, are putting new restrictions on seat availability, imposing online booking charges and boosting the number of miles it takes to get upgrades or free tickets. They've also added an assortment of fuel surcharges and co-payments to the programs.

Zaban says he's vexed that it's taking the airline longer to clear his requests for first-class seat upgrades. In the past, using frequent flier miles, he was able to get them days before take-off. Now he's getting upgrades just hours before his flights, if at all.

"I can't get upgrades," he said. "I have found that to be really annoying."

He suspects, as do industry analysts, that airlines are hanging on to the seats longer in hopes of last-minute sales. Zaban said he is thinking about switching to another airline's the frequent flier program. But he'll have a hard time finding an airline that isn't making big changes to its program.

Mark D'Arrigo, an attorney from Arlington, Va., is shopping around, too. D'Arrigo has been an elite-level member of the US Airways frequent flier program since 2003. He's irritated by the company's announcement that it will stop giving out the extra miles it had been to its most frequent fliers. The airline has also started charging travelers as much as $50 to redeem tickets using mileage awards.

"I'm reevaluating whether US Airways is the program for me," D'Arrigo said.

This year, D'Arrigo's extra bonus miles made a vacation to South Africa possible in a business-class seat. Now, he is straying to Southwest Airlines. Earlier this month, he signed an online petition of 2,341 US Airways customers protesting the change.

"I want to emphasize that I do appreciate there are thousands of employees and that they need to make a living," D'Arrigo said. "But the sense that I'm getting is that US Airways is not in tune with a lot of their frequent fliers and perhaps management could be a little more responsive."

Despite the complaints, Michelle Mohr, a US Airways spokeswoman, said the company isn't planning to reconsider the policy change.

Mohr said the "vast majority" of frequent fliers have told the airline that they are most interested in convenience and upgrades, rather than bonus miles. She said US Airways stands to realize tens of millions in savings from the elimination of bonus miles and the subsequent reduction in free tickets.

American Airlines kicked off the frequent flier trend with the industry's first program 27 years ago. It was invented to reward the most heavy-duty frequent fliers. The programs have evolved to include people who don't fly very often. Many earn mileage points through credit card and marketing promotions.

Each program has specific rules and award levels designed to satisfy loyal customers. Airlines use a combination of variables to determine the availability of frequent flier seats, including season and popularity of destinations.

Rick Seaney, chief executive of FareCompare.com, an airline ticket research site, said airlines run the risk of angering their best customers with the loyalty program changes.

"I don't understand why the airlines think they need to do this," he said. "They are basically watering down the points by changing the programs. I consider it to be like Russian currency in the early '90s when it lost its value."

There's likely to be little improvement. Seaney predicts that there will be a total of 70 million fewer seats available on airlines next year following the route and frequency cuts they have announced this year. He said that means that planes are going to be packed, giving the airlines even less reason to give away seats.

He and other travel analysts are recommending that travelers book tickets as soon as possible to try to escape some of the fees that haven't hit yet. Effective Sept. 3, Continental will make it harder for customers on the low-end of its frequent flier program to get seats on high-demand flights. On Oct. 1, American Airlines will impose a nonrefundable "co-payment" of $50 for one-way upgrades for frequent flier customers who buy economy tickets for U.S. destinations. The fee rises to $350 on some international routes.

Earlier this week, Continental imposed a $75 booking fee for customers who don't book tickets three weeks in advance. As of last week, Delta frequent flier customers have to pay a $25 fuel surcharge to redeem tickets for travel within the United States and Canada and $50 on international routes. American Airlines is charging a $5 online booking fee, which went into effect June 21.

Although oil prices have fallen from a peak of $145 per barrel to $115, Billy Sanez, an American Airlines spokesman, says it's too early to expect a reduction in the fees. Analysts say fuel costs account for 40 percent of operating expenses, up from 15 percent a few years ago.

"It's still exorbitantly more than it was last year or two years ago," Sanez said. "As the market changes, we'll reevaluate."

Southwest, which has 70 percent of its fuel costs locked in at $51 a barrel, remains the exception to the program changes. Southwest charges nothing to redeem a frequent flier ticket over the phone and doesn't have any added fuel fees. Southwest also hasn't joined rivals in charging for the first or second bags, sodas or snacks.

"We feel like it's what you see is what you get, and we're not going to slap on a bunch of fees," said spokesman Chris Mainz.

The one silver lining to the program changes: Airlines have made it easier to learn online which flights don't have available seats.

"At least you don't have to waste your time finding out you can't find a seat," Seaney said.

1. Lawsuit blames county and weed inspector in man’s death
2. Cost of dispute falls on Monroe
3. Salish Sea: Huge body of water now has common name
4. Mind if I smoke?
5. Boeing says 787 fixes are done
6. Worker dies after falling 4 stories from Lynnwood building
7. FOOTBALL FORECAST: Battle of unbeatens highlights first week of state-playoff action
8. Granite Falls-area fire chief placed on paid leave
9. Everett dentist travels world to help
10. Benefit to help injured soldier, his family
Enterprise Newspaper Snohomish County Business Journal
Memorial for Peggy Pritchard Olson set
Bazaar Fever
Hawks proud of historic season
Olson always put Edmonds first
Honoring student veterans
‘Wheedle' author comes to Lynnwood bookshop
Mavs build early lead en route to easy win
Prep football games of the week (state playoffs)
Tears of laughter, tears of grief
The Enterprise Online Newspaper


Free Dessert!
Click here!

QuadraFire Save $250
Free Smart-Stat

Pacific Northwest
Fresh Cuisine

50% off 2nd Pizza
Special Click Here!

Come and Relax
Monthly Specials

FREE 6 lb. Pad w/
30yd Carpet Purchase

$5 Off
Stylecut

Island Flavors with
Finest NW Ingredients

Great Food
24 Hours a Day

20% Off Dinner
Up to $75 Value!

20% off Click Here*
Buy 1 Offer Click Here*

$2 OFF
at Box Office

Free Garlic Bread/Free Soda
Click here for details!

15% Off Your
First Time Purchase

Oil - Snohomish County
Low Prices - Fill Now!

Buffet Dining
Tulalip Resort

FREE Appetizer w/
purchase of 2 entrees

Family Night Free Sundae
$9.99 Prime Rib

25% off Bath & Groom
New Customers

All you can Eat Buffets
Angel of the Winds

FREE Appetizer with any
purchase daily 2-6pm

Lube, Oil & Filter
Buy 1 - Get 1 FREE

$1 off French Dip
$4.99 Burger Basket

$5 OFF
Lunch or Dinner
TODAY'S TOP JOBS
 View All Top Jobs 
Top Cars
Top Homes

ADVERTISEMENT