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<< Previous   of   Next >>   ADVERTISEMENT   CONTACT THE HERALD Report scores and results to 425-339-3470 or 1-866-6-SCORES (Call after 4:30 p.m.) E-mail information including items for Tuesday's Communities Sports Roundup and Thursday's Outdoor Calendar, to sports@heraldnet.com Kevin Brown, Sports Editor kbrown@heraldnet.com   Published: Wednesday, November 12, 2008 Chevy, Ford sticking with NASCAR By Mike Harris Associated Press WAKE FOREST, North Carolina — The idea of NASCAR racing without Chevrolets and Fords on the track once would have been unthinkable. But that possibility is no longer farfetched as the continuing economic meltdown puts the already struggling automakers in even greater jeopardy. U.S. auto sales have plummeted in recent months, and Ford and General Motors, along with Chrysler, are fighting for survival amid the crisis. The three Detroit manufacturers — along with recent addition Toyota — are the cornerstones of NASCAR. NASCAR boss Brian France, speaking over the weekend at Phoenix International Raceway, acknowledged that the auto manufacturers "play a very important role in lots of ways with supporting teams, the branding and heritage." But he also said NASCAR can survive without one or more of them, if it has to. On Friday, GM and Ford revealed multibillion-dollar losses for the third quarter of 2008, and GM warned it could run out of cash in 2009. It also suspended acquisition talks with Chrysler. Still for those companies to remain viable, they need to sell cars and trucks — and NASCAR remains a key marketing tool for each of them. Terry Dolan, manager of racing for GM's Chevrolet brand, said the sport remains an attractive partner despite the company's struggles. "We actually operate with three core principals," Dolan said in a telephone interview. "We race to win; we want to make sure the audience that follows racing is relative to the products we sell, and we must get a return on investment. We're working diligently to make sure we've got all three of those balanced. "The plus is when you look at the NASCAR fan base. It really does align with the Chevy product portfolio and there's some tremendous loyalty to our brand that's helped us to sell vehicles to this audience for many, many years." Brian Wolfe, director of North America Motorsports for Ford, has a similar outlook. "We're doing what we can, both on and off the track, to try and support the company," Wolfe said. "On the track, we're winning races and contending for championships ... we're creating a winning image for our products. Off the track, our drivers and teams in NASCAR and NHRA have been working hard to get the word out about our products." Wolfe pointed out that Ford is in the midst of a seven-week online campaign in which its top NASCAR and hot rod stars test drive new products and blog about them. "We're using their popularity to reach their fan bases, and help sell more cars and trucks," he said. Toward that end, Ford will unveil its new Fusion Hybrid — three days before the official launch at the Los Angeles Auto Show — as a pace car at this week's NASCAR finale at Homestead Miami Speedway. But with the economy stumbling, unemployment climbing and just about everyone in the U.S. nervous about the future, race teams are feeling the effects. Some of the biggest teams with the most resources have begun laying off employees, and smaller teams are finding the search for sponsorship growing more difficult by the day. Teams without full sponsorship for 2009 are trying to find multiple companies to fill up the quarterpanels, hoods and rear decks of their cars — 10 races here, 15 races there — hoping to get enough for a full season. Partnerships are another possibility, and on Wednesday The Associated Press learned that Chip Ganassi Racing and Dale Earnhardt Inc. will combine their teams next year. It's another sign of auto racing's rapidly changing landscape. "The cost to run a team on an annual basis, a quality program, is in the $20-25 million range per car, per year," Dolan said. "And the resources available from corporate America, having rapidly contracted with the economy, is just placing pressure on teams to look at alternatives as to how they can continue to manage and run their businesses. "And, unfortunately, in some cases that's causing teams to look for efficiency by joining forces with other organizations and, quite frankly, making some pretty severe changes in what the sport will look like even 12 months from now." Rick Hendrick is owner of the elite Hendrick Motorsports team that is on the verge of winning its eighth Cup title and third in a row — with Jimmie Johnson and Chevrolet— as well as the head of a sprawling auto dealership empire. Hendrick is trying to remain optimistic about both NASCAR and the auto industry. "We've had some cutbacks because we ran four (Cup) teams, a (Nationwide) team and then we brought Dale (Earnhardt Jr.) in and we didn't cut anybody back," said Hendrick, who added that his team will cut back on the number of cars it runs outside of Cup next year. "It's all sponsor driven. There are also (personnel) changes you make to make everybody a little better. So, you have a little bit of both going on right now." But he noted, for now, it's business as usual on the auto dealership side. "Absolutely," Hendrick said. "I talk to (GM) on both sides because I'm also a dealer. They've been very upfront and open about what they are trying to do. I think they will be fine." Likewise, GM and Ford remain confident they will stick with NASCAR for at least the immediate future. "From a NASCAR standpoint, we're fully committed to fulfill the agreements we have in place," Dolan said. "We've built a program over the years that has paid some quality dividends back to General Motors, between winning races and winning championships and having a strong alliance with the fan base, it's a good platform for Chevrolet and a tool to sell vehicles. "What has to happen, though, I think, whether it's us or any other key sponsor looking at the sport, is to determine if the current cost that it takes to participate is consistent with other opportunities in the marketplace? If not, we have to look at ways to become more cost efficient." Wolfe said Ford will also watch the bottom line closely. "Certainly, the economic issues facing the entire auto industry have to be of concern to everyone involved in racing," he explained. "Ford's racing program falls under marketing and sales, and when revenues are down, the budgets for all marketing programs are down, including racing. We're not immune, nor should we be." So, despite all the gloom and doom, there will continue to be Chevys and Fords on the track — for now. AP Auto Racing Writer Jenna Fryer contributed to this report READER COMMENTS Be the first to comment. You must be a registered user and verify your e-mail address to post comments to blogs or articles on HeraldNet. To register, click here. To read other terms and conditions, click here. Log out

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