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<< Previous   of   Next >>   ADVERTISEMENT   CONTACT THE HERALD Mike Benbow, Business Editor benbow@heraldnet.com   Published: Wednesday, December 3, 2008 Shopping in stores or online: Protect your ID Associated Press NEW YORK -- It might be the season to be jolly, but shoppers both online and in the malls shouldn't let their guards down while hunting for gifts. A slight slip-up and they may give away more than they bargain for, identity theft experts say. No one knows exactly how many people have their personal information stolen each year, but government statistics suggest that number may hit 8 million or more. Whether through physical theft, electronic means online or at stores, thieves have many ways to obtain your personal information. Take that woman behind you at the mall ATM. She may be standing close to let the crowds pass by, but she also may be trying to sneak a peek at your PIN. And the e-mail you receive asking you to "verify" your credit card information is probably not from the site where you just purchased your nephew's present, but from a scammer who tapped into the retailer's site. "ID theft is obviously a threat any time of year, but particularly during the holidays, thieves and crooks come out from under their rocks to take advantage of unsuspecting consumers," said Gail Cunningham of the National Foundation for Credit Counseling, which offers tips for consumers at www.protectyouridnow.org. Steven Domeniko, chief executive of IdentityTruth, an identity protection service based in Westborough, Mass., said the recession is likely to contribute to a rise in ID theft. "People are getting more creative in defrauding other people," he said. One thing that concerns Domeniko is that much of the focus on ID theft centers on credit card use, but illegal ATM transactions are a large and growing problem. "People need to be more aware that they're susceptible and they can lose a lot more," he said, noting that thieves who tap into bank accounts can drain them before someone knows they're a victim. He advised against using freestanding kiosk ATMs and instead using bank ATMs equipped with security cameras. Times are tough, but be careful when seeking out a great deal on an unfamiliar Web site. While shopping online is generally safe, Anne Wallace of the Identity Theft Resource Center, a nonprofit agency funded by the financial services industry, said it makes sense to be wary. "Bargains that look too good to be true, probably are," she said. "Before you make a major purchase, the first step is to find out do they have contact information? Is there a street address, is there a phone number? Can you reach somebody?" Shoppers can also check out companies through consumer advocates like the Better Business Bureau, which posts reports on its Web site, www.bbb.org. What's more, when making online purchases look for symbols that appear during checkout to let you know the site is secure. Among the common markers are the "padlock" symbol or the letter "i" after the "http" on a Web address. Issued by Verisign and other companies, these symbols let you know that that the Web site has a so-called SSL certificate, and the information you're entering is encrypted. Some Web merchants may also have an extended validation SSL certificate, which triggers some versions of Internet Explorer and other browsers to display a green address bar for "safe" purchases. None of these products is foolproof, however, so shoppers still need to pay attention to other aspects of the site. READER COMMENTS Be the first to comment. You must be a registered user and verify your e-mail address to post comments to blogs or articles on HeraldNet. To register, click here. To read other terms and conditions, click here. Log out

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