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<< Previous   of   Next >>   ADVERTISEMENT   Related Stories • The scent of Burger King 12/19/08   CONTACT THE HERALD Do you have a news tip? newstips@heraldnet.com | 425.339.3400   Published: Friday, December 19, 2008 Hungry for love? Burger King's 'scent of seduction' Associated Press NEW YORK -- Looking to beef up your mojo this holiday season? Burger King Corp. may have just the thing. The home of the Whopper has launched a new men's body spray called "Flame." The company describes the spray as "the scent of seduction with a hint of flame-broiled meat." The fragrance is on sale at New York City retailer Ricky's NYC in stores and online for a limited time for $3.99. Burger King is marketing the product through a Web site featuring a photo of its King character reclining fireside and naked but for an animal fur strategically placed to not offend. The marketing ploy is the latest in a string of viral ad campaigns by the company. Burger King is also in the midst of its Whopper Virgins campaign that features an taste test with fast-food "virgins" pitting the Whopper against McDonald's Corp.'s Big Mac. Burger King Holdings Inc. shares rose 3 cents to $20.41 in midday trading. READER COMMENTS Be the first to comment. You must be a registered user and verify your e-mail address to post comments to blogs or articles on HeraldNet. To register, click here. To read other terms and conditions, click here. Log out

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