Published: Sunday, February 15, 2009
Twitter's next challenge: Make some money
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Associated Press
Twitter founders Biz Stone (left) and Evan Williams at their office in San Francisco, Thursday. Revenue has been conspicuously missing from the mix so far, raising questions about whether the 3-year-old service can grow into a profitable business.
SAN FRANCISCO -- Twitter Inc. has spawned a new way to communicate by limiting messages to 140 keystrokes. So here's a way to describe the Internet's latest craze within Twitter's space restrictions:
It's a potluck of pithy self-expression simmering with whimsy, narcissism, voyeurism, hucksterism, tedium and sometimes useful information.
One vital ingredient has been missing from the mix so far -- revenue. That raises questions about whether the nearly 3-year-old service can make the leap from intriguing fad to sustainable business.
Twitter intends to start testing ways to make money this spring. And co-founder Evan Williams promises it won't drive away the more than 6 million people who have set up accounts on the unconventional communications network.
"We don't see any reason why this can't be a very large and profitable entity," said Williams, the San Francisco-based company's chief executive. "We have enough traffic on our Web site that we could put ads on there and maybe we could make enough to pay our bills, but that's not the most interesting thing we can do."
Williams, 36, won't say what he has in mind besides selling ads, but he and the handful of other people who own privately held Twitter seem confident the mystery strategy will pay off -- even as a devastating recession destroys much-larger companies.
Just three months ago, Twitter rejected a $500 million takeover offer from an even bigger phenomenon, Facebook Inc., the owner of the world's largest online hangout.
Although shooing away Facebook was risky, Twitter still isn't under immense pressure to generate revenue. The 27-employee company has raised $20 million in venture capital and probably could easily attract even more because its service has such incredible buzz.
Like Facebook, MySpace, YouTube and other communal Web sites that have become Internet sensations, Twitter gives people a stage where they can express themselves and connect with kindred spirits.
Twitter's twist is a more succinct approach, which has been likened to the 21st-century version of a telegraph.
Here's how Twitter works: After setting up a free account, people are encouraged to post frequent updates about what they are doing, seeing and feeling. The messages, known as "tweets," must be limited to 140 characters and can be sent from a mobile phone or a computer.
Although the updates are available for anyone to see, Twitter users usually set up their accounts to monitor the tweets of people they know or admire. These "followers" are automatically fed tweets from the people they are shadowing.
With more than 265,000 people tracking his messages, President Barack Obama has the most Twitter followers even though neither he nor his staff have tweeted since he moved into the White House last month.
Many other politicians and celebrities, such as basketball star Shaquille O'Neal (more than 72,000 followers) and former rap music sensation MC Hammer (more than 55,000) regularly share tweets.
Twitter also has become a way to peek at dramas unfolding behind closed doors.
When Yahoo Inc. laid off hundreds of workers last year, some of the casualties used Twitter to provide a blow-by-blow account of their final day at the office. Surgeons at Henry Ford Hospital in Detroit recently gave a rare glimpse inside an operating room by tweeting about the removal of a tumor from a patient's kidney.
Twitter also has proven to be a valuable source for breaking news, sometimes even beating long-established media outlets to the punch.
When US Airways Flight 1549 made an emergency landing on the Hudson River last month, a picture of the accident scene was quickly posted on Twitter by Janis Krums, a Sarasota, Fla., entrepreneur who was on one of the ferries that rescued passengers from the water. In November, Twitter provided harrowing, first-person accounts of the terrorist attacks in Mumbai that killed 164 people.
But Twitter mostly amplifies the humdrum of ordinary folks with apparently nothing better to do but share their monotony. There's plenty of posts along these lines: "Sitting at Corner Bakery in Frisco, Texas. Lunch was good." Or, "Another boring day at work, ugh."
It's a potluck of pithy self-expression simmering with whimsy, narcissism, voyeurism, hucksterism, tedium and sometimes useful information.
One vital ingredient has been missing from the mix so far -- revenue. That raises questions about whether the nearly 3-year-old service can make the leap from intriguing fad to sustainable business.
Twitter intends to start testing ways to make money this spring. And co-founder Evan Williams promises it won't drive away the more than 6 million people who have set up accounts on the unconventional communications network.
"We don't see any reason why this can't be a very large and profitable entity," said Williams, the San Francisco-based company's chief executive. "We have enough traffic on our Web site that we could put ads on there and maybe we could make enough to pay our bills, but that's not the most interesting thing we can do."
Williams, 36, won't say what he has in mind besides selling ads, but he and the handful of other people who own privately held Twitter seem confident the mystery strategy will pay off -- even as a devastating recession destroys much-larger companies.
Just three months ago, Twitter rejected a $500 million takeover offer from an even bigger phenomenon, Facebook Inc., the owner of the world's largest online hangout.
Although shooing away Facebook was risky, Twitter still isn't under immense pressure to generate revenue. The 27-employee company has raised $20 million in venture capital and probably could easily attract even more because its service has such incredible buzz.
Like Facebook, MySpace, YouTube and other communal Web sites that have become Internet sensations, Twitter gives people a stage where they can express themselves and connect with kindred spirits.
Twitter's twist is a more succinct approach, which has been likened to the 21st-century version of a telegraph.
Here's how Twitter works: After setting up a free account, people are encouraged to post frequent updates about what they are doing, seeing and feeling. The messages, known as "tweets," must be limited to 140 characters and can be sent from a mobile phone or a computer.
Although the updates are available for anyone to see, Twitter users usually set up their accounts to monitor the tweets of people they know or admire. These "followers" are automatically fed tweets from the people they are shadowing.
With more than 265,000 people tracking his messages, President Barack Obama has the most Twitter followers even though neither he nor his staff have tweeted since he moved into the White House last month.
Many other politicians and celebrities, such as basketball star Shaquille O'Neal (more than 72,000 followers) and former rap music sensation MC Hammer (more than 55,000) regularly share tweets.
Twitter also has become a way to peek at dramas unfolding behind closed doors.
When Yahoo Inc. laid off hundreds of workers last year, some of the casualties used Twitter to provide a blow-by-blow account of their final day at the office. Surgeons at Henry Ford Hospital in Detroit recently gave a rare glimpse inside an operating room by tweeting about the removal of a tumor from a patient's kidney.
Twitter also has proven to be a valuable source for breaking news, sometimes even beating long-established media outlets to the punch.
When US Airways Flight 1549 made an emergency landing on the Hudson River last month, a picture of the accident scene was quickly posted on Twitter by Janis Krums, a Sarasota, Fla., entrepreneur who was on one of the ferries that rescued passengers from the water. In November, Twitter provided harrowing, first-person accounts of the terrorist attacks in Mumbai that killed 164 people.
But Twitter mostly amplifies the humdrum of ordinary folks with apparently nothing better to do but share their monotony. There's plenty of posts along these lines: "Sitting at Corner Bakery in Frisco, Texas. Lunch was good." Or, "Another boring day at work, ugh."
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