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CONTACT THE HERALD
Mike Benbow, Business Editor
benbow@heraldnet.com
 
Published: Wednesday, April 29, 2009

An attitude adjustment aids job hunt

Many job hunters have a hard time staying optimistic about their employment searches. But when times are tough, a good attitude can boost your patience, improve your presentation and significantly increase your chances of securing a new job.

Even if you face challenges in your job search, you can still shift your attitude from pessimism to hopefulness. Give it some effort, and you might find unexpected job opportunities cropping up around you. You may even decide to create an original, self-­employed position to get you through the down times.

Designing your own part-time position is not difficult, but it does require consideration. As you ­proceed, take this advice: Do not discard your current position or abandon your present search for employment. Too risky. Continue with your job plans. Meanwhile, open your mind to new ways of bringing in extra income.

Please note: I am not referring to "work at home" businesses. This article focuses exclusively on jobs that are devised of your own talents and initiative. No groups to join, and no money to be spent (unless you need personal supplies).

Interested? Here are a few tips that may help:

Brainstorm ideas -- but keep them simple.

Spark ideas with a brainstorming session. Reflect on your talents and activities and write a list of the ones with job-building potential. Examples may include Web site or graphic design, technical writing, administrative support, management consulting, party planning, catering, facility maintenance, landscaping or house-sitting, to name a few.

Assess risks and develop a viable plan.

Place your list in front of you, and review your options with a keen eye. The best choice will be simple and inexpensive to implement. It will provide immediate income potential. And it will not get in the way of your existing job (or employment search). Only consider straightforward, inexpensive solutions.

Once you narrow down an idea, conduct some real-world market research. Remember, this is not the time to take unnecessary risks. Ask yourself these questions: Will people buy my product or service? If so, how much will they pay in the current economy? How will I find customers? Develop a written plan that demonstrates the practicality of your idea and dictates how you will proceed.

Create a dynamic presentation.

Just like in a typical job hunt, self-employed individuals need to market themselves in a way that captures attention and effectively demonstrates their skills and expertise. Think about your target audience (the people who are most likely to pay for your goods or services). How might you persuade them to "hire" you?

Let's say that you want to become a self-­employed personal assistant. Solid experience and stellar references will be pivotal to your success. Prepare a flawless resume and reference sheet that showcase your efficiency and professionalism. Here's another example: Part-time caterers use a different approach, highlighting the taste, quality and visual appeal of their creations. Display photos of your meals and desserts in a portfolio and bring it to client meetings, along with an assortment of mouth-watering samples.

Even in a tough market, you can use your existing talents, skills and ingenuity to establish your own part-time job. Keep it simple. Track your income and expenses. And remember to comply with local, state and federal regulations (including the IRS). Good luck!



Send your job search questions to Eve.GetAJob@gmail.com.

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