HeraldNet - Snohomish County's online news source
Heraldnet.com
MONDAY, DECEMBER 14, 2009 4:11 pm
LocalNorthwestNation & WorldPoliticsSpecial ReportsPhotosColumnistsMultimedia 
Archives:
LINKS:

Comment & criticism
• Columbia Journalism Review
 • Poynter Institute
Do it yourself
• Citizen Journalism
 • Data on the Internet
 • PolitiFact
Ink on paper
• News Designer
 • Today's front pages
 

ADVERTISEMENT
My Back Pages
May 27, 2009

 
ADVERTISEMENT
 

Sometimes the messages are mixed with some ads


Posted at 2:23 pm by Neal Pattison

We call 'em newspapers, but we know many people read our publications for the ads, too. After all, going to the mall is nearly an official American pastime. And groceries, houses and cars are important purchases for all of us.

And who hasn’t thumbed through the employment ads – with either urgency or mild curiosity?

So, here are my questions to you intelligent, experienced readers:

How important is it for you to know where the "journalism" stops and the sponsored messages begin?

Sometimes a retailer runs an ad designed to mimic a news story. We label it as an advertisement – but do you ever feel misled? As if we’re trying to sucker you?

Many days when you log onto Heraldnet.com, an advertisement pops down and displaces the news content for seven seconds. Do you like 'em? Hate 'em? Accept 'em? (One very unhappy Heraldnet.com reader tells us this is the same reason he stopped going to movie theaters – a glut of ads that delay the feature.)

On the national level, there’s a dust up at the web site Gawker, which hosts a variety of edgy blogs. It has agreed to run a blog that’s paid for by HBO and devoted entirely to the cable show, "True Blood."

When do you start to feel betrayed? When do you start to doubt the integrity of a publication or web site?

Or are media consumers too savvy to be bothered by this stuff?
READER COMMENTS
Be the first to comment.
You must be a registered user and verify your e-mail address to post comments to blogs or articles on HeraldNet.

To register, click here. To read other terms and conditions, click here.
Log in or register to post new comment | Log out
  Return to My Back Pages
View All Coupons

Free Gift w/ Purchase of
$100 in Gift Cards
The Skin Care Lounge

Always Free
Transmission Diagnostic
Danas Transmission

Over 1 Million Lights
Lights of Christmas
Warm Beach Camp

75% OFF
Many Items. Hurry!
Eagle Furniture

Holiday Specials
up to 25% off!
Wild Birds Unlimited

20% Off Dinner
Up to $75 Value!
Sockeye's Restaurant

20% Off Re-Upholstery
or Custom Furniture!
Flick's Upholstery

$5 Off
Stylecut
Third Dimension Salon

$95 Dryer Vent Cleaning!
$99 Whole House Duct Cleaning!
Air Ductors

$2.99 Chili Dog
$3.99 Fish Burger
50th Street Burger

15% Off
All Repairs!
AAMCO Trasmissions

Buy 1 Dinner Entree
Get 2nd 50% Off
Changs Mongolian Grill

Buy 1 Get 1 FREE
Lube Oil Filter
American Car Care Center

Nutcracker
Family Packs Available
Pacific Northwest Ballet

Holiday Getaway
$99 dbl Occupancy
Manresa Castle

FREE 6 lb. Pad w/
40yd Carpet Purchase
Completely Floored

$2 OFF
at Box Office
Everett Silvertips

25% off Bath & Groom
New Customers
Smokey Point Grooming

Special Rebate Offers!
Plus Additional 30% OFF!
Budget Blinds

20% Off Re-Upholstery
or Custom Furniture!
Flick's Upholstery
TODAY'S TOP JOBS
 View All Top Jobs 
Top Cars
>> view all top cars
>> view all cars
Top Homes
>> view all top homes
>> view all homes

ADVERTISEMENT
|Contact Us |Advertiser Services |Home Delivery |Newsstand Locations |Classifieds |Feedback |About the Company |Work@the Herald |Site Map
© 2009 The Daily Herald Co., Everett, WA.