Business

<< Previous   of   Next >>   ADVERTISEMENT   CONTACT THE HERALD Mike Benbow, Business Editor benbow@heraldnet.com   Published: Sunday, July 5, 2009 A little privacy? Facebook to make it easier The social networking service is simplifying its privacy controls so your boss doesn't have to see those photos of your last party. Associated Press NEW YORK -- Facebook is overhauling its privacy controls over the next several weeks in an attempt to simplify its users' ability to control who sees the information they share on the site. Privacy has been a central, often thorny issue for Facebook because so many people use it to share personal information with their friends and family and beyond. But as the 5-year-old social networking service has expanded its user base and added features, its privacy controls have grown increasingly complicated. The Palo Alto, Calif.-based company said Wednesday that the new settings will give people greater control over what photos, updates and personal details they share with their friends, family and strangers on Facebook and, eventually, the wider Internet. To make the settings easier, Facebook is consolidating its existing six privacy pages and more than 30 settings onto a single privacy page. It will also standardize the options for each setting so the choices are always the same, something that hasn't always been the case. That means that for various pieces of content, users will be able to click on a lock icon to choose whether to show it to everyone, only their friends, friends of friends, members of professional or school networks or people on a customized list. Previously, users had to navigate page after page to exclude, if they want, bosses or co-workers from seeing their photo albums, status updates or shared links. And because the privacy settings were dispersed on different pages, even after making a profile visible to friends only, the photos on that profile could remain public. Facebook's chief privacy officer, Chris Kelly, said in a conference call with reporters that the changes don't have anything to do with advertising or the information Facebook is going to make available to advertisers. Rather, he said, the site wants people "to be able to share information with as many or as few people as they choose." One of Facebook's most notable privacy mishaps was a tracking tool called "Beacon," which in late 2007 caught users off-guard by broadcasting information about their activities at other Web sites, including their purchase of holiday gifts for those who could see the information. The company ultimately allowed users to turn Beacon off. Other changes, too, have often met with user uproar. Earlier this year Facebook let its users vote on the site's guiding principles after tens of thousands joined online protests over who controls the information they share on the site. To prevent another backlash, Facebook will gradually roll out the latest changes. Facebook will start by testing them out on small groups of users and tweak the final version of the controls based on feedback. Facebook said it would take more than three weeks to reach every user. "They are learning how to listen carefully to their users," said Jules Polonetsky, co-chairman and director of the Washington-based Future of Privacy Forum and former chief privacy officer at AOL. He added that Facebook has learned from the past that suddenly making big changes, whatever they are, has not been the most effective approach. The privacy changes come as Facebook tries to become a broadly used destination, competing not just with other social networks like Twitter and MySpace but also more established hubs like Google and Yahoo. To do this, Facebook needs its 200 million-plus users to share content and interact with more people than their close friends and families. "To be lots of things to lots of different kinds of people," Polonetsky said, Facebook needs to give its users, who come from different cultures, age groups and career levels, more control over what they share on the site. READER COMMENTS Be the first to comment. You must be a registered user and verify your e-mail address to post comments to blogs or articles on HeraldNet. To register, click here. To read other terms and conditions, click here. Log out

1. Fire destroys Emory's restaurant 2. Man dies in apparent suicide on Edmonds beach 3. Camano Island burglaries spike: Is Colton back? 4. Storm dents Tulalip couple's retirement plan 5. For many cougars, it's one night only 6. Lulu the St. Bernard helps out with crossing guard job 7. Business Briefly: L.A. man gets prison for repackaging Boeing 737 plane parts 8. Sultan man charged with assault for firing at deputy 9. Peggy Pritchard Olson always put Edmonds first 10. Emory's blaze causes $2 million in damage 2 - Top 10 Stories Most Talked about 3 - Top 10 Stories Most Emailed

• Bazaar Fever • Hawks proud of historic season • Olson always put Edmonds first • ‘Wheedle' author comes to Lynnwood bookshop • Mavs build early lead en route to easy win • Honoring student veterans • Tears of laughter, tears of grief • Death on Edmonds beach likely a suicide • Edmonds gets education grant • Boeing will build, flight test and deliver 787s in South Carolina to spe ... • Snohomish County EDC promoting job growth in key industry clusters • $4 million grant to advance brain tumor research has Everett links • Providence medical center construction tops off its 12-story steel frame ... • Tulalip affordable housing project to be financed by KeyBank, Raymond Ja ... • Arlington's Lak of Ink has a growing following for Luke Kooyman's creati ... • Bank of the Northwest formed • Cascade Bank earns $1.6 million