Published: Friday, July 10, 2009
Marshmallow Peeps open a store in soft economy
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** ADVANCE FOR TUESDAY, APRIL 15 **Boxes of Marshmallow Peeps are lined up at the Just Born factory in Bethlehem, Pa., on April 2, 2003. Just Born Inc. is celebrating its 50th year of adorning Easter baskets and satisfying sweet tooths with the colorful confections. (AP Photo/Rick Smith)
Peeps have accomplished the improbable since they were introduced half a century ago. Those pastel marshmallow chicks and bunnies have participated in university science experiments, survived battles with high-powered microwaves and inspired avant-garde art.
So why wouldn't they dare to open their own store, taking on the tough world of retail right in the heart of a recession?
The first Peeps & Co. store is scheduled to open at National Harbor in Prince George's County, Md., in November near Seward Johnson's 100-foot statue "The Awakening" -- an enormous giant crawling out of the earth.
Milena DeLuca, a spokeswoman for Peeps parent company Just Born, said the store will sell Peeps and paraphernalia, including T-shirts with Peeps dressed up as the Village People to pillows, pens key chains and even Peeps china.
So why wouldn't they dare to open their own store, taking on the tough world of retail right in the heart of a recession?
The first Peeps & Co. store is scheduled to open at National Harbor in Prince George's County, Md., in November near Seward Johnson's 100-foot statue "The Awakening" -- an enormous giant crawling out of the earth.
Milena DeLuca, a spokeswoman for Peeps parent company Just Born, said the store will sell Peeps and paraphernalia, including T-shirts with Peeps dressed up as the Village People to pillows, pens key chains and even Peeps china.
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