Published: Wednesday, October 7, 2009
Business book recommendation: 'The Way We'll Be'
“The Way We'll Be,” by John Zogby.
Recommended by Caldie Rogers, president and CEO of the Greater Marysville Tulalip Chamber of Commerce. “Zogby looks at who Americans are now and what has changed. He talks about how we used to be materialistic and all about keeping up with the Joneses and how marketing for luxuries doesn't fly anymore. He talks about how people are sick of partisanship and battles and into team building. It's helpful for politics and businesses, because if you're in business, you are in politics.”
Recommended by Caldie Rogers, president and CEO of the Greater Marysville Tulalip Chamber of Commerce. “Zogby looks at who Americans are now and what has changed. He talks about how we used to be materialistic and all about keeping up with the Joneses and how marketing for luxuries doesn't fly anymore. He talks about how people are sick of partisanship and battles and into team building. It's helpful for politics and businesses, because if you're in business, you are in politics.”
Story tags »
• BusinessInsider bookshelfRelated
- A $25.6 million Paine Field facility for Dreamlifters? 2/14/12
- Make a strategic plan for commercial property landscape 2/14/12
- Obama to talk jobs at Boeing 2/14/12
- Keeping division in Everett was best for ATS, company officials say 2/14/12
- Lack of funding delays fancy Everett hotel 2/14/12
- Business climate for the week of Feb. 8 2/8/12
- Arlington business to business networking luncheon 2/8/12
- Check This Out: "Continental Breakup" 2/8/12
- Join a live webcast on pension plan changes 2/8/12
- Immigration compliance training for employers 2/8/12
- Boeing, Airbus make their cases at aerospace conference 2/8/12
- Northwest Hardwoods mill in Arlington closes 2/8/12
- Upbeat report on aerospace defense sector 2/7/12
- Housing trend continues: Sales up, prices down 2/6/12
- Manage email on multiple devices with IMAP 2/2/12
- Lighting analyst helps businesses boost bottom lines 2/2/12
- People's Shoe Repair keeps customers coming back 2/2/12
- Familiar local name in snow sports returns 2/2/12
- Finding the perfect job candidate 2/1/12
- Business climate for the week of Feb. 1 2/1/12
Comments
(
