Published: Wednesday, October 28, 2009
Cash Refunds for ‘Baby Einstein' DVDs
The Walt Disney Co. has expanded a refund program for its "Baby Einstein" videos for toddlers after a consumer protection group complained that the videos made false educational claims.
If you bought any of the DVDs between June 5, 2004, and Sept. 4 of this year, you can get cash back, exchange your videos for a book, music or CD, or receive a discount off a “Little Einstein” product. The offer expires March 4.
"We believe that this is an acknowledgment that baby videos are not educational," said Susan Linn, a psychologist and director of the Campaign for a Commercial-Free Childhood, which filed a complaint about the educational claims Disney made with its “Baby Einstein” videos.
At the time, the Disney subsidiary that makes the videos removed some wording from the packages and took down testimonials on the Baby Einstein Web site that claimed educational benefits from the videos.
The American Academy of Pediatrics recommends that children under 2 years old watch no television or other "screen media."
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If you bought any of the DVDs between June 5, 2004, and Sept. 4 of this year, you can get cash back, exchange your videos for a book, music or CD, or receive a discount off a “Little Einstein” product. The offer expires March 4.
"We believe that this is an acknowledgment that baby videos are not educational," said Susan Linn, a psychologist and director of the Campaign for a Commercial-Free Childhood, which filed a complaint about the educational claims Disney made with its “Baby Einstein” videos.
At the time, the Disney subsidiary that makes the videos removed some wording from the packages and took down testimonials on the Baby Einstein Web site that claimed educational benefits from the videos.
The American Academy of Pediatrics recommends that children under 2 years old watch no television or other "screen media."
Read full article
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