| HeraldNet - Snohomish County's online news source |
 SUNDAY, MARCH 21, 2010 5:12 pm |
||||||||||
 |
||||||||||
|
||||||||||
|
||||||||||
|
|
||||||||||
|
|
||||||||||
Nation & World 
|
||||||||||||||||
Upscale McDonald’s brings European style to Big Apple NEW YORK — Danish Modern furniture. Flat-screen TVs. Free Wi-Fi.You want fries with that? A McDonald’s in midtown Manhattan became the first in the U.S. this fall to undergo a sleek, European-style makeover similar to what McDonald’s has done at thousands of outlets around in France and the United Kingdom. The eatery is outfitted with outlets for plugging in laptops, upholstered vinyl chairs instead of Fiberglas seats bolted to the floor, subdued lighting and employees whose all-black uniforms suggest a hip boutique. “It’s like a lounge,” said Kimberly Burgess, one of many patrons who did a double take after entering the newly renovated restaurant in Manhattan’s Chelsea section. “It’s so different from all the other McDonald’s. It’s beautiful.” Franchise owner Paul Hendel said customers have settled down in a restaurant not known for patrons lingering over lunch. “We’re becoming a more relevant type of restaurant for the younger crowd,” he said. “They don’t feel rushed. They’re reading the newspaper, relaxed.” McDonald’s Corp. spokeswoman Danya Proud said that while thousands of the chain’s 14,000 restaurants have been updated over the last few years, the Chelsea location is the first “urban redesign” in the U.S. She said “we’ll continue to evaluate” whether more might follow. Proud said the redesign was intended “to give our customers more of a reason to make McDonald’s a destination.” “People are using our restaurants differently today than they did five, 10, 20 years ago,” she said. “People are multitasking, doing more on a given day. ... You want to be able to open your laptop, log on and get some work done while you’re eating.” Proud said the redesigned European restaurants — along with menu items geared toward the customer base in different countries — have been responsible for McDonald’s growth in Europe. McDonald’s has experienced strong sales in the U.S. during the recession, though the chain said this week that its monthly U.S. sales growth edged down in October. European sales were up 6.4 percent for the month. McDonald’s does not release sales figures for individual restaurants. The menu at the 186-seat Chelsea outlet is the same as any other McDonald’s. But the differences are stark. The walls are decorated with bold vertical stripes or with what looks like a zebra design but is actually French architect Philippe Avanzi’s magnified thumbprint. Tables are of different sizes to accommodate small groups or an informal business meeting — and Hendel said nearby workers have started meeting there. There are reproductions of Danish designer Arne Jacobsen’s chairs including the Egg chair, a classic of mid-century functionality that would look right at home on “The Jetsons.” |
- Boeing may have to battle Russians, EADS for tanker contract
- Teen guilty of drunken driving, fleeing scene of wreck that injured officer
- Lynnwood finance director storms out of City Council meeting
- Washington, New Mexico hurt by East Coast bias?
- Silvertips rally, score OT win in playoff opener
- Lynnwood man arrested for alleged groping
- Police look for suspect in shooting of man in groin
- Supporters, foes of various tax increases fight to be heard in Olympia
- Sex offender who fled Arlington halfway house sentenced to 5 years
- Hatloe resigns as Everett city council VP
- Lynnwood finance director storms out of City Council meeting
(13) - Teen guilty of drunken driving, fleeing scene of wreck that injured officer (12)
- Boeing may have to battle Russians, EADS for tanker contract (11)
- Racist epithets fly at tea party health protest (11)
- Help revitalize Reiter Foothills (9)
- Racist epithets fly at tea party protest (9)
- Is this Everett’s future? (8)
- Sales tax question remains unsolved (5)
- State House votes to boost cigarette taxes by $1 a pack (5)
- State GOP is happy to watch and wait (5)
- Archbishop Murphy graduate happy to be in San Jose
- Troupe improv-ment
- Best finish ever for Mavs
- Local businesses clean for a reason
- Edmonds Art Walk opens 9th year March 18
- Lynnwood girls wrap up at state
- Lynnwood wants outsider to review budget
- SKCC presents premiere of Jenkins’ composition
- Boeing to Offer NewGen Tanker to US Air Force
- New CEO at Valley General Hospital
- Dan Koffman's ‘TopSpin' marketing astounds, inspires, motivates, produces — just for starters
- Economic forecasts for Snohomish County, Everett, Marysville offer some bright moments
- Government officials influencing home prices
- Massive EPA energy regulations meet challenge
- Washington state healthcare reforms also needed
|
|
 
|
|
|
|
| TODAY'S TOP JOBS |
| View All Top Jobs |
| Top Cars |
|
| Top Homes |
|
|
ADVERTISEMENT |
|
|
|Contact Us
|Advertiser Services
|Home Delivery
|Newsstand Locations
|Classifieds
|Feedback
|About the Company
|Work@the Herald
|Site Map |
|
COMMENTS | Be the first to comment
Log in or register to post a new comment.
To read other terms and conditions, click here