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Published: Friday, November 20, 2009

Multilevel marketing a la The Donald

  • FILE - In this May 15, 2009 file photo, Donald Trump watches the New York Yankees play the Minnesota Twins during the sixth inning of a baseball game in New York. The ubiquitous Trump is partnering with Ideal Health, a 12-year-old Massachusetts-based nutritional products company, and renaming it "The Trump Network," though the partners won't specify what their financial relationship is Thursday, Nov. 19, 2009.(AP Photo/Frank Franklin II, File)

    FILE - In this May 15, 2009 file photo, Donald Trump watches the New York Yankees play the Minnesota Twins during the sixth inning of a baseball game in New York. The ubiquitous Trump is partnering with Ideal Health, a 12-year-old Massachusetts-based nutritional products company, and renaming it "The Trump Network," though the partners won't specify what their financial relationship is Thursday, Nov. 19, 2009.(AP Photo/Frank Franklin II, File)

It’s like “The Apprentice” meets Amway.

Donald Trump is synonymous with luxury high-rises, his TV show and his distinctive hairstyle. Now he’s putting his name on a vitamin and health products business whose salespeople make money by recruiting more salespeople.

The ubiquitous Trump is partnering with Ideal Health, a 12-year-old Massachusetts-based nutritional products company, and renaming it “The Trump Network,” though the partners won’t specify what their financial relationship is.

The products will be sold via multilevel marketing — a method of selling products through a network of distributors.

In multilevel marketing, sellers receive commissions for the products they sell, along with a cut from the products sold by other salespeople they have recruited.

Associated Press

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