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Michael O'Leary / Herald file photo  (click to enlarge)
Shoppers jam the walkways at Alderwood mall at an event kicking off the Christmas shopping season in November 2007.
(click to enlarge)
Stores at the county’s three major malls will open as early as 12:01 a.m. Friday as the “Black Friday” sales blitz gets under way.
Michael O’Leary / Herald file photo  (click to enlarge)
Shoppers rush to their favorite stores at Alderwood mall at an event kicking off the Christmas shopping season in November 2007.
 
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CONTACT THE HERALD
Mike Benbow, Business Editor
benbow@heraldnet.com
 
Published: Monday, November 23, 2009

Some stores, malls to get a jump on ‘Black Friday'

Retailers beckon shoppers with extended hours, sales promotions

EVERETT — With just four days to go before the day some call “Black Friday,” retailers are getting ready for the big day — the informal kickoff to the holiday shopping season.

“We're just really looking forward to the holidays,” said Julie Tennyson, marketing director at the Everett Mall.

Like many shopping centers in Snohomish County, Everett Mall will offer extended hours, holiday entertainment and sales promotions to entice consumers.

The mall will be crowded this November and December with short-term holiday retailers that line up both in the middle of the mall and in vacant permanent shops within the mall. All of Everett Mall's retail space with the exception of the former Steve & Barry's store have been rented for the holidays, Tennyson said.

Although retail surveys show that shoppers won't purchase as many gift cards this holiday season as last, shopping centers including the Everett Mall are running gift card promotions to bring in customers for their tenants.

Everett Mall will continue its mystery gift card offer through the holidays. Shoppers who buy a $50 gift card, good at most shops in the mall, will receive an additional “mystery” gift card with a value up to $100.

“I think people are still going to give gift cards this year,” Tennyson said.

For the Friday and Saturday after Thanksgiving, Alderwood mall is running its own gift card promotion. Shoppers who spend $100 before noon on the day after Thanksgiving will receive a $10 gift card, valid at most mall stores, and a complimentary subscription to “Martha Stewart Living” magazine.

The mall opens at 5 a.m. Friday, giving shoppers seven hours to snatch up $100 worth of goods and show their receipts to the Merry Giving Gift Zone, near Center Court. Alderwood also will run its gift card promotion on Saturday for as long as supplies last. JCPenney and a few Alderwood stores will open at 4 a.m., an hour earlier than others on Friday.

Seattle Premium Outlets, in Tulalip, will open early on Black Friday with its “Midnight Madness” sales event. But this year, several stores have decided to open even earlier, at 10 p.m. on Thanksgiving. Among the stores opening early include Calvin Klein, Gap Outlet, J.Crew, The Children's Place and the Zales Outlet. An hour later, at 11 p.m., Carter's and OshKosh open.

Starbucks will start selling its espressos at 9 p.m. on Thanksgiving to keep consumers caffeinated for their holiday shopping adventures. Eager shoppers don't have to wait until Thanksgiving morning to find out about sales at the outlet mall. The discounts that each store will offer on Friday and through the weekend are listed on the Seattle Premium Outlets Web site.

Holiday hours

Alderwood: Closed Thanksgiving; open 5 a.m. to 10 p.m., Friday; 8 a.m. to 10 p.m., Saturday; 11 a.m. to 8 p.m., Sunday.

Seattle Premium Outlets: Closed Thanksgiving, with a few stores opening at 10 p.m.; opens at 12:01 a.m. to 10 p.m., Friday; 8 a.m. to 10 p.m., Saturday; 9 a.m. to 8 p.m., Sunday.

Everett Mall: Closed Thanksgiving; open 6 a.m. to 10 p.m., Friday; 9 a.m. to 10 p.m., Saturday; 10 a.m. to 7 p.m., Sunday.



COMMENTS

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Just sick of it
Sick of retailers trying to stuff Christmas down my throat (or up another part of my anatomy...).

I put up my decorations when I feel like it (not on Thanksgiving). I take them down when I feel like it. I already picked up several gifts during other times of the year when I happened to see something that somebody might like, online otherwise. No way I'm going near the malls or the airport...

Mojojojo | Nov 23, 2009 11:57 pm | 0 replies | Request removal

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i'll be shopping online
...going to the Mall is soooo "last century".

Who needs it? Fighting for parking, the traffic to & fro? Snot nosed kids & slow parent's walking a snail pace. Sorry. Even my computer wasn't that slow when i had dial-up.

Not to mention prices... now that online shops offer free shipping many times, prices are comparable, if not cheaper.

The best Christmas shopping experience i had was last year when i sat on my butt, watching tv, as i shopped online, drinking merrily. The kids ran up to the computer, wishing for this and that, as i showed them several products, sent them to bed, i decided upon what had free shipping & used the saved time to chat.

The presents arrived as promised, already wrapped, as i clicked that option & saved myself a future nap.

The children all ran to Santa, dressed in his brown UPS uniform, surrounded by screams, he dropped the presents like in a windstorm.

Merry Christmas i said to him, as he said to me, the children looking for Rudolph, but it was not meant to be.

That's a good Christmas. :-)

cme everett | Nov 23, 2009 5:43 am | 0 replies | Request removal

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