HeraldNet: Small businesses paying more for online advertising



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The Storefront

November 30, 2009

Small businesses paying more for online advertising

Posted at 1:29 pm by Amy Rolph

A report from WebVisible shows small business owners are spending more in hopes of being discovered through online search engines.

In the third quarter of this year, small and medium-sized businesses were spending 93 percent more on search advertising -- and spending was up 91 percent for the while year. Businesses included in the survey spent an average of $1,658 on search advertising.

Read more about the report here.

Google lost some spending ground -- about 5 percentage points, the report stated. Microsoft's Bing closed in by about 3 percentage points, and brought small businesses the highest click-through rates of any search engine. Google was next in line with click-through rates, and Yahoo came in third.

Know a small business you think we should write about? Contact Herald writer Amy Rolph at arolph@heraldnet.com.

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