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Dan Bates / The Herald  (click to enlarge)
Salon owner Kelsie Wens (left) works on Leila Stalcup of Bothell on Thursday at the new Fresh Salon in Snohomish.
Dan Bates / The Herald  (click to enlarge)
Fresh Salon owner Kelsie Wens (left) works on Leila Stalcup while Aubree Chapin uses a blow dryer to finish a hair style for Katrina Ondracek Thursday at the new full-service salon and spa at 1202 First St.
Dan Bates / The Herald  (click to enlarge)
Kelsie Wens opened her own business in November, a full-service salon and spa on First Street in Snohomish.
 
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CONTACT THE HERALD
Mike Benbow, Business Editor
benbow@heraldnet.com
 
Published: Monday, December 7, 2009

Snohomish salon owner has a venture with style

Kelsie Wens knew she wanted to open a salon and spa, but where to open one took some thought

SNOHOMISH — Kelsie Wens' fingers moved quickly as she applied a color treatment to her friend's hair one morning last week.

She's in a good place — a place that's finally her own.

Wens opened Fresh Salon and Spa in Snohomish last month. The shop is located in a brick storefront on First Street, nestled between the antique stores and coffee shops that give downtown Snohomish a small-town, neighborly vibe.

Wens is a young business owner but a confident one. After years of working in other people's salons, she thinks she's learned what it takes to make a go of a luxury business in a down economy.

And she's in good company. She brought about 10 friends — stylists, estheticians and massage practitioners — along for the ride.

“I've always known I wanted my own business, just a place I could work with my buddies and have a good time,” she said.

She has her business plan in place, and a line of credit for startup expenses. And it isn't by chance that the Bothell resident opened her business in Snohomish; the location was inspired by the city's abundance of wedding venues.

She knows wedding parties sometimes need a little pampering before the big day. And Wens plans to make staff available for hair and makeup on location, too.

The front-room salon is an open space, featuring yellow Japanese lanterns and a few brightly-painted walls. Wens came up with the look herself, along with the help of her new employees.

A painter in her free time, Wens attended art school in Seattle for a while. Fashion makeup caught her interest and led her to cosmetology school, where she first started talking about working for herself.

“Back then, it was kind of a joke,” she said.

Several salon jobs later, no one's laughing.

Read Amy Rolph's small-business blog at www.heraldnet.com/TheStorefront. Contact her at 425-339-3029 or arolph@heraldnet.com.



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