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AquaSox unveil new logos

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EVERETT — The Everett AquaSox are getting a makeover.
The local minor-league baseball team unveiled a new look Monday night during a season-ticket-holders event at Tulalip Casino. Prior to viewing the Seattle Mariners’ season opener at Oakland, Sox officials introduced two new logos as well as their new uniforms for the upcoming Northwest League season.
Everett’s primary logo, the widely popular frog design, remains largely intact and will remain in use. The color scheme also remains the same. However, two new logos have been added to the mix, including one linking the AquaSox with their parent club, the Mariners.
“We’re really excited about it,” AquaSox executive vice president Tom Backemeyer said. “The frog is always going to be a part of the team. That’s unique. But the two additional logos are part of us moving forward. We want it to be a part of AquaSox history.”
Everett has been the short-season Class A affiliate of the Mariners since 1995, and the first of those new logos harkens back to a piece of Mariners history. In the Mariners’ early days they had a logo that featured a trident in the shape of an “M.” The AquaSox played off that by turning the trident 90 degrees so that it’s in the shape of an “E.”
The second new logo plays off the Sox part of the AquaSox name. It features a pair of aqua-colored socks in a pose similar to the one used by the Boston Red Sox.
“It’s an extension of the brand,” Backemeyer said. “It’s an enhanced look and a tie-in with the Mariners. The Mariners helped through the process.”
The AquaSox’s 2010 Northwest League season begins June 18 at Salem-Keizer. The first opportunity to see the new uniforms at Everett Memorial Stadium is June 21 in a game against Yakima.
Story tags » BaseballAquaSox

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