Published: Tuesday, May 25, 2010
Nokia, Yahoo to partner on mapping
NEW YORK — Nokia Corp. will run mapping and navigation services for Yahoo Inc. in an acknowledgement that the slumping Internet company hasn’t kept up with rival Google Inc. in the increasingly important area of location services.
Yahoo will, in turn, provide e-mail and instant messaging services on Nokia phones, as part of the worldwide partnership announced Monday.
Yahoo has been working to focus on its core businesses — creating and licensing content, selling online ads and providing messaging services — while turning to partners to run some of its other offerings.
“It just allows us to deliver better experiences than everybody trying to do the same thing,” Yahoo CEO Carol Bartz said in an interview.
Partnerships, she said, are increasingly becoming a part of Yahoo’s DNA. Last year, the company entered a 10-year Internet search partnership with Microsoft Corp. in an effort to whittle away Google’s leadership. On Monday, Yahoo said it will drop its Yahoo Personals brand for its dating service and partner with Match.com, a standalone dating website owned by IAC/InterActiveCorp.
The maps deal with Nokia, the world’s No. 1 maker of mobile phones, covers both phones and computers.
Bartz said Yahoo has “chosen to invest in other areas” in recent years. That put the company’s navigation services well behind Google, which has continued to innovate.
Google was the first, for example, to offer the now-common feature of letting users move their location on an online map by dragging it with a mouse, rather than repeatedly clicking arrows and waiting for the pages to refresh. More recently, it offered free software that provides spoken-aloud, turn-by-turn directions on phones running its Android system.
Yahoo and Nokia wouldn’t disclose financial details of the deal, but they both stand to benefit from the other’s reach and expertise.
The services will be co-branded, with Yahoo’s navigation services and maps “powered by” Ovi, Nokia’s brand of software and services. Nokia’s Ovi Mail and Ovi Chat will likewise be “powered by” Yahoo. The services will start to become available later this year and will be offered worldwide in 2011.
Yahoo will, in turn, provide e-mail and instant messaging services on Nokia phones, as part of the worldwide partnership announced Monday.
Yahoo has been working to focus on its core businesses — creating and licensing content, selling online ads and providing messaging services — while turning to partners to run some of its other offerings.
“It just allows us to deliver better experiences than everybody trying to do the same thing,” Yahoo CEO Carol Bartz said in an interview.
Partnerships, she said, are increasingly becoming a part of Yahoo’s DNA. Last year, the company entered a 10-year Internet search partnership with Microsoft Corp. in an effort to whittle away Google’s leadership. On Monday, Yahoo said it will drop its Yahoo Personals brand for its dating service and partner with Match.com, a standalone dating website owned by IAC/InterActiveCorp.
The maps deal with Nokia, the world’s No. 1 maker of mobile phones, covers both phones and computers.
Bartz said Yahoo has “chosen to invest in other areas” in recent years. That put the company’s navigation services well behind Google, which has continued to innovate.
Google was the first, for example, to offer the now-common feature of letting users move their location on an online map by dragging it with a mouse, rather than repeatedly clicking arrows and waiting for the pages to refresh. More recently, it offered free software that provides spoken-aloud, turn-by-turn directions on phones running its Android system.
Yahoo and Nokia wouldn’t disclose financial details of the deal, but they both stand to benefit from the other’s reach and expertise.
The services will be co-branded, with Yahoo’s navigation services and maps “powered by” Ovi, Nokia’s brand of software and services. Nokia’s Ovi Mail and Ovi Chat will likewise be “powered by” Yahoo. The services will start to become available later this year and will be offered worldwide in 2011.
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