Published: Tuesday, August 31, 2010
Starbucks plans flavored instant coffee
Starbucks Corp. is set to debut its latest caffeinated concoction -- flavored instant coffee.
The coffee giant announced four new, slightly sweetened varieties of its successful Via instant brew. The addition is the latest in a series of new products.
The flavors -- mocha, vanilla, caramel and cinnamon -- will be sold in Starbucks stores this fall, though no date has been announced. The single-serve packets will be added to grocery store shelves early next year and will be backed by a promotional campaign backed by free samples.
Launched nationwide last September, Via racked up more than $100 million in sales since its debut.
The packets were initially sold in two roasts -- a medium-bodied Colombia and bold Italian Roast. Since then, the company added a decaf variety and a medium-roast designed for instant iced coffee.
Associated Press
The coffee giant announced four new, slightly sweetened varieties of its successful Via instant brew. The addition is the latest in a series of new products.
The flavors -- mocha, vanilla, caramel and cinnamon -- will be sold in Starbucks stores this fall, though no date has been announced. The single-serve packets will be added to grocery store shelves early next year and will be backed by a promotional campaign backed by free samples.
Launched nationwide last September, Via racked up more than $100 million in sales since its debut.
The packets were initially sold in two roasts -- a medium-bodied Colombia and bold Italian Roast. Since then, the company added a decaf variety and a medium-roast designed for instant iced coffee.
Associated Press
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