Published: Saturday, September 4, 2010
Tim Allen to be the voice of Chevrolet
Chevrolet has tapped comedian Tim Allen as the voice of the brand, after more than a year of searching for a new marketing theme.
Michigan native Allen's voice, most recently famous as that of Buzz Lightyear in Pixar's "Toy Story" movies, will debut in Chevrolet Cruze commercials that launch Tuesday, General Motors said in a statement. GM touted Allen as a car guy whose car collection includes two vehicles he helped personalize: a 1996 Chevrolet LT5 Impala SS and a 2000 Cadillac DeVille DTSi.
GM intends to use the Cruze, which goes on sale in mid-September, to convince customers that it can make a high-quality compact.
The Cruze marketing campaign, titled "Accolades," will include comparisons with competing vehicles like the Honda Civic and Toyota Corolla and will quote car reviewers' praise of Chevrolet's newest offering.
McClatchy news service
Michigan native Allen's voice, most recently famous as that of Buzz Lightyear in Pixar's "Toy Story" movies, will debut in Chevrolet Cruze commercials that launch Tuesday, General Motors said in a statement. GM touted Allen as a car guy whose car collection includes two vehicles he helped personalize: a 1996 Chevrolet LT5 Impala SS and a 2000 Cadillac DeVille DTSi.
GM intends to use the Cruze, which goes on sale in mid-September, to convince customers that it can make a high-quality compact.
The Cruze marketing campaign, titled "Accolades," will include comparisons with competing vehicles like the Honda Civic and Toyota Corolla and will quote car reviewers' praise of Chevrolet's newest offering.
McClatchy news service
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