More than 800 Macy's stores will stay open for 23 hours and close at 11 p.m. on Friday, Nov. 25. That compares with last year when Macy's opened eight stores at midnight while the rest opened at 4 a.m.
Martine Reardon, Macy's executive vice president of marketing, said the midnight openings are a response to customers' requests.
"People want to shop through the night," Reardon said.
In recent years, retailers have expanded their Black Friday hours and rolled out sales for the day weeks in advance. That's in contrast to a few years ago when stores kept their discounts and hours secret until shortly before the weekend.
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