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Tall Taurus Media puts digital signage first

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By Jonathan Holbrook
Tall Taurus Media
Published: Thursday, December 29, 2011, 12:01 a.m.
  • Jonathan Holbrook is the owner and founder of Tall Taurus Media in Everett.

    Jonathan Holbrook is the owner and founder of Tall Taurus Media in Everett.

  • Tall Taurus Media of Everett specializes in LCD digital signage.

    Contributed photo

    Tall Taurus Media of Everett specializes in LCD digital signage.

  • An LCD digital advertising sign from Tall Taurus Media hangs inside the Antonio Melani Salon in downtown Everett.

    Contributed photo

    An LCD digital advertising sign from Tall Taurus Media hangs inside the Antonio Melani Salon in downtown Everett.

Digital signage informs, educates and entertains.
Digital signage is a network of customizable, digital LCD displays that you can control electronically using a computer, allowing you to change your content remotely for the most targeted messaging possible. Digital signage networks allow you to create and deliver targeted messages that inform, educate and motivate your audiences without your advertising budget taking a painful hit.
How do you capture the attention of today's customer?
Digital signage is an eye-catching, hip and superior way of delivering your message to your clientele, in a way they're used to seeing information: fast, attractive, state of the art.
The content displayed on digital signage screens can range from simple text and still images to full-motion video, with or without audio. With digital signage, you are your own television channel, displaying entertaining and informational content interspersed with advertisements.
Digital signage is used for many purposes:
• Informational;
• In-store promotion to uplift sales;
• A medium for advertising by third parties;
• Enhanced customer experience decreases perceived wait times; and
• Influencing customer behavior by directing customers to other areas of the store and increasing dwell time.
Integration
From small to big budgets, Tall Taurus Media consults with you and finds the right solution needed to execute your company's vision.
TTM provides integration of hardware and software to create a turnkey solution along with training for you and your employees. TTM will work closely with your marketing team to implement and distribute the content to communicate your company vision to the world to see.
Content management
Managing your digital signage content can be challenging, but with the right state-of-the-art content management, planning and scheduling tools, management and control of your network is improved and simplified, reducing the resources required to control and maintain your network.
Template support, plan-based content distribution, timetables and playlists keep you in control of your network from wherever you are in the world, from any Internet-connected computer.
In business since 2000, Tall Taurus Media is an award-winning, multimedia company providing creative services that include video production, graphic design and animation. Not only do we create effective content, but we will manage and host it for you, too.
This service is ideal for those who do not want to deal with creative directors or schedule their content, but need an effective message to reach their audience.
Tall Taurus Media's founder and creative director is Jonathan Holbrook. He is a recipient of Telly, Aegis, AVA, Accolade and Communicator awards; Best Feature at the NW Projections Film Festival and official selection at the New York International Independent Film Festival for the film “Customer 152.”

Story tags » SCBJ TechnologySCBJ MarketingMarket Facts 2012

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