Tablets loom large for small businesses
Friday, December 30, 2011 | 11:36 am
About 73 percent of small and medium-sized businesses will buy a tablet in the next year, according to a survey by market research group NPD.
The survey was aimed a companies with fewer than 1,000 employees.
It found that Apple's iPad is the device most frequently considered by small and medium-sized businesses.
The average business plans to spend $21,000 on tablets in the next year.
“Businesses of all sizes appear to be determined to capitalize on the tablet phenomenon,” Stephen Baker, vice president of industry analysis at NPD, said in a statement.
However, smaller businesses, with fewer than 50 employees, are less likely to buy a tablet in 2012. About 54 percent of those businesses plan to do so.
NPD said that larger firms also showed a greater preference for the iPad compared to smaller businesses.
The survey was aimed a companies with fewer than 1,000 employees.
It found that Apple's iPad is the device most frequently considered by small and medium-sized businesses.
The average business plans to spend $21,000 on tablets in the next year.
“Businesses of all sizes appear to be determined to capitalize on the tablet phenomenon,” Stephen Baker, vice president of industry analysis at NPD, said in a statement.
However, smaller businesses, with fewer than 50 employees, are less likely to buy a tablet in 2012. About 54 percent of those businesses plan to do so.
NPD said that larger firms also showed a greater preference for the iPad compared to smaller businesses.
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