The Herald of Everett, Washington
Customer service  |  Subscribe   |   Log in or sign up   |   Advertising information   |   Contact us
HeraldNet on Facebook HeraldNet on Twitter HeraldNet RSS feeds HeraldNet Pinterest HeraldNet Google Plus HeraldNet Youtube
HeraldNet Newsletters  Newsletters: Sign up  Green editions icon Green editions

Sign, 7 stories tall, could go up to promote pre-Olympic gymnastics event in Everett

SHARE: facebook Twitter icon Linkedin icon Google+ icon Email icon |  PRINTER-FRIENDLY  |  COMMENTS
Published:
EVERETT -- A gymnast might be flexing her seven-story tall muscles in downtown later this month.
A sports promoter hopes to hang a building-sized banner on the Holiday Inn next to I-5 to advertise the Olympic-qualifying international gymnastics meet coming to Everett.
The Pacific Rim Gymnastics Championships are scheduled for the Comcast Arena on March 16-18.
The event is one of the last major international competitions before the Summer Olympics in London. It will bring the best gymnasts in the world to town and focus international attention on Everett.
To get the word out, promoter Laura Lee is working with the hotel to hang the gigantic banner, which wouldn't cover windows. She's also talking with officials at Comcast Arena about putting another banner there, similar to oversized signs used at other USA Gymnastics events, Lee said.
The banners haven't been finalized, but Lee said she imagines a long strip that would run vertically down the hotel, combining an image of a gymnast and text that says "The road to London runs through Everett."
The city of Everett had to change the law to allow for that big of a sign.
When Lee started talking with the city about the banner, she learned the city restricted outdoor banners to 32 square feet.
That's "tiny, tiny, tiny," Lee said.
The change the City Council approved Wednesday night is meant to be restrictive, said Allan Giffen, Everett's Planning and Community Development director.
The city doesn't want companies routinely hanging gigantic advertising banners all over buildings.
The new law allows for one temporary sign mounted on the outside of a city-owned or -operated building hosting a "community sanctioned special event" or a hotel or motel promoting that event.
Those community special events are defined as those that receive lodging tax money.
There are no size restrictions. The sign must come down within two days after the end of the event.
Reporter Debra Smith: 425-339-3197 or dsmith@heraldnet.com.
Story tags » EverettXfinity Arena

More Local News Headlines

NEWSLETTER

HeraldNet Headlines

Top stories and breaking news updates

Calendar

Share your comments: Log in using your HeraldNet account or your Facebook, Twitter or Disqus profile. Comments that violate the rules are subject to removal. Please see our terms of use. Please note that you must verify your email address for your comments to appear.

You are logged in using your HeraldNet ID. Click here to update your profile. | Log out.

Our new comment system is not supported in IE 7. Please upgrade your browser here.

comments powered by Disqus