It was a homey, well-loved style.
Now a new generation of home decorators and stylemakers is updating the look. Country Living magazine fills pages with bright colors, crisp graphic prints, tag-sale side tables and smart midcentury sofas. There are still great baskets, but nowadays the duck's more likely to be part of a hip new wallpaper.
Call it modern country or farmhouse chic. It's sparer and less cluttered than the old country, but no less welcoming. It honors country's homespun roots without sending us too literally back to the past.
Well-worn, often utilitarian elements from the farmhouse, barn and small-town store blend with contemporary furnishings and finishes, making it all look fresh and interesting.
Becky Cunningham, a home decorator near Shreveport, La., fell in love with vintage stuff during her first visit to a flea market in Canton, Texas. That's where she found an old cowboy's bathtub that now holds extra blankets in her bedroom.
The room's transformation, which includes snowy white paint, a chandelier and luxurious white bed linens, is chronicled on her blog, "Buckets of Burlap." An unusual focal point is a gray, weather-beaten headboard.
"We used 100-year-old lumber taken from an old shack on my husband's aunt's farm," Cunningham said.
Redoing a bathroom in Ojai, Calif., Kelley Davis-Motschenbacher used a timeworn pine table as a vanity, but dropped in a sleek modern washbowl and tap.
She fronted a new closet with a scraped-up vintage door, embellishing it with a cast-iron bird knocker. Glossy white subway tiles and marble flooring blend with harvest baskets and vintage artwork to make a luxurious yet homey bathroom that was mostly sourced from garage sales, Home Depot and the Internet.
Rie Sterling of Apex, N.C., is another modern country blogger.
"One of the things I love about this style is how unpretentious it is," she said. "Nothing's too precious, which is ideal if you have children. It's hard to mess up something that's already chipped or faded. There's a certain restfulness about it that appeals to so many, and it's refreshingly attainable."
Garage sales, flea markets and online sites are good sources for country items, but you can also find newly made pieces that evoke the vibe.
Dustin Glasscoe's furniture studio, Vermont Farm Table, is filled with bar stools, benches, dining tables and bookcases made of reclaimed pine. The patina of the wood, coupled with Glasscoe's craftsmanship, makes for furniture that's warm and approachable.
"We're really celebrating the true character and qualities of the wood," he said.
Urbanites may not have ready access to vintage goods, but the look's easy to replicate with stuff from stores: Wisteria's iron cabinet bins and World Market's woven reed baskets make great storage; IKEA has flat-woven, striped cotton rugs; Pottery Barn has antique glass pickling jars, wooden dough bowls and grain-sack throw pillows.
Sandy Chilewich's Faux Bois placemats have a digital image of a real wood plank printed on Plynyl.
Schoolhouse Electric re-creates early-20th-century light fixtures and iron bedsteads.
Repurposing is the watchword here: Put bath items in jars; magazines, towels or toys in tubs or wooden crates; and turn that great jam cupboard into a compact home office.
Add modern touches like Lucite chairs, a tailored pendant fixture, a lacquered parson's table, or an accent wall painted in a bold hue.
If you're looking for additional inspiration, check out Houzz.com. It's a kind of home-design-centric Pinterest, where homeowners and professionals post photographs, articles and advice; you'll find great examples of modern country style here, as well as design help.
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