BPI could have done more to inform consumers of the process it used to make what's known as "lean, finely textured beef," said Seattle food safety lawyer Bill Marler.
But the company, Marler said, also has a strong track record of fighting for food safety.
"They've been unfairly treated in that regard," he said. Other observers, such as food safety attorney Sarah Klein, have referred to the commotion as "a tempest in a teapot."
"BPI had a disclosure problem," Marler said. "From a public relations standpoint, they handled it incorrectly. Ultimately, when you're selling people food, you ought to be transparent about what you're selling them."
The company takes fatty meat trimmings, heats them, runs them through a centrifuge to take off the fat and then treats the remaining lean beef with ammonium hydroxide gas to eliminate bacteria such as E. coli.
As a result of the recent outcry over the product, only the company's facility at its Dakota Dunes, S.D., headquarters will remain operational, according to the AP report. Factories in Amarillo, Texas; Garden City, Kan.; and Waterloo, Iowa, will be suspended.
In late 2009, Marler said he visited the BPI factory in South Dakota, which he called "an amazing facility."
"I've been in a lot of food-processing facilities -- the scale of this one and the amount of stainless steel and cleanliness that I saw was pretty staggering," he said.
The factory, he said, shares a wall with one of Tyson Food's largest slaughter factories, which brings in meat trim via a conveyor belt. Hundreds of employees in hard hats, hair nets and white coats bustled around the odorless space, where Marler said he would see 60-pound boxes of lean meat that "looked a lot like hamburger -- not the slimy stuff that looks like toothpaste."
Still, he refers to the cheap meat product as "gross stuff." It's also been referred to as "Soylent Pink" in a nod to the classic science fiction film "Soylent Green."
Though it's been in rotation for years and has been approved as safe by federal food regulators, the ingredient suddenly attracted a resurgence in interest this month via social media and online petitions.
Supermarkets such as Kroger Co., Safeway, Supervalu and more have raced to announce their abandonment of the product. Some school districts have banned it from their cafeterias.
BPI's hard-learned lesson, according to Marler: Being upfront about business practices, no matter how unsavory.
"Companies need to trust the American public more to parse though what's real and what's not," he said.
(c)2012 the Los Angeles Times
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