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Dan Catchpole | dcatchpole@heraldnet.com
Published: Wednesday, April 4, 2012, 11:06 a.m.

Former Boeing exec Mulally star of book on Ford

Alan Mulally, the former president of Boeing Commercial Airplanes, is the subject of a new book about Ford's dramatic turnaround.

“American Icon: Alan Mulally and the Fight to Save Ford Motor Company” was written by journalist Bryce G. Hoffman. The book was released last month and generally has been getting good reviews.

Here are a few:

The New York Times reviewer calls Hoffman's book a “page-turner.”

AOL Autos editor David Kiley, who reviewed the book for HuffPost Detroit, wrote the book “may prove to be too much in the weeds for the casual reader.” (However, I imagine many of Mulally's former employees and coworkers at Boeing still will be interested in Hoffman's book.)

In the most recent review, posted Wednesday, Reuters' Bernard Vaughan writes that “American Icon” reads “like a tribute to Ford Motor Co and Mulally. But it also amounts to a paean to the ingenuity, grit and optimism that once defined American industry and to capitalism played with government on the sidelines.”

More from Vaughan: “Mulally, like any corporate giant, has skeletons, and this book fails to reveal them. But Hoffman relates many fly-on-the-wall accounts of Mulally negotiating deals and Ford overcoming challenges from inside and outside as the turnaround plans are pushed.”
Story tags » Boeing

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