Like The Herald Business Journal on Facebook!
The Herald of Everett, Washington
Customer service  |  Subscribe   |   Log in or sign up   |   Advertising information   |   Contact us
Heraldnet.com

The top local business stories in your email

Contact Us:

Josh O'Connor
Publisher
Phone: 425-339-3007
joconnor@heraldnet.com

Maureen Bozlinski
General Sales Manager
Phone: 425-339-3445
Fax: 425-339-3049
mbozlinski@heraldnet.com

Jim Davis
Editor
Phone: 425-339-3097
jdavis@heraldnet.com

Site address:
1800 41st Street, S-300,
Everett, WA 98203

Mailing address:
P.O. Box 930
Everett, WA 98206

HBJ RSS feeds

Target phasing out Amazon's Kindle

SHARE: facebook Twitter icon Linkedin icon Google+ icon Email icon
By Anne D'innocenzio
Associated Press
Published:
NEW YORK -- Target Corp. is phasing out Amazon.com Inc.'s e-reader Kindle at its more than 1,700 stores and its website.
Target spokeswoman Molly Snyder said Wednesday that the decision to stop selling Kindles this spring came after an "ongoing review" of Target's merchandise that evaluates quality and prices of the chain's offerings.
The move coincides with the discounter's plan to create mini shops of Apple Inc. products in 25 of its stores this year.
Despite competition from cheaper tablet computers such as Amazon's Kindle Fire, Apple's iPad remains the most popular tablet. Apple has sold more than 55 million iPads since the tablet's debut in 2010.
Target, which is based in Minneapolis, started selling Kindles two years ago. Target announced in late November that Amazon's Kindle was the best-selling tablet in its stores on the day after Thanksgiving, typically the busiest day of the year.
Target will also stop selling Kindle accessories like covers and chargers.
Snyder declined to comment further about its partnership with Apple, only saying, "We will continue to offer our guests a full assortment of e-readers and supporting accessories."
A spokeswoman for Amazon didn't immediately return calls.
Target's decision to phase out the Kindle is also occurring as the retailer, along with other major merchants, are trying to fight a growing practice called "showrooming." That's when shoppers, armed with smartphones, browse products in physical stores and then shop online for a better price. Earlier this year, Target sent out a letter to vendors asking for help in developing exclusive merchandise and matching rivals' online prices.

MORE HBJ HEADLINES

CALENDAR

Market roundup