We don't say, "Hi, how clean is your house today?" or "How much money did you make last year?"
Our well being, our health, is so essential and so basic that it is what we inquire about when we meet.
Every day, we try to improve our fitness, to maintain our health, to avoid illness and disease. We try to exercise and to eat right.
When we are sick, we want to know the best ways to get better, to regain our strength, to get back to being ourselves.
Stories of other people's recoveries and battles for survival inspire and caution us.
Herald Health, one of this newspaper's quarterly magazines, addresses that essential interest. We want to tell stories, offer advice and share ideas. We hope our readers find solutions to their problems in the pages of our magazine.
More than that, we want it to be local. We talk to our friends and neighbors. We seek the opinions of doctors and therapists, counselors and experts, patients and caregivers whose lives reflect our cares and concerns.
Vitamin D, anyone? Allergies to mold? Sunscreen on a cloudy day? How about 60 cloudy days in a row?
Today, we distribute the eighth issue of our health publication. We've been producing it for two years. We think we've created something useful, and we think we're getting better at it -- we are trying to.
In the past two issues, we've featured a smaller size and better quality paper: It's tempting to say we've put the magazine on its own improvement program, resulting in the sleeker, smaller shape, and glossier inside pages.
People seem to like it.
"We have received positive feedback from our readers of the newly redesigned Herald Health magazine," Ken Clements said.
Clements is the retail advertising director at The Herald.
"They point out how they enjoy the localized stories and features regarding the many aspects of health, treatment and medicine," he said.
Clements cares because advertising is key to the success of both our industry and the medical field, with its flood of innovations in treatment and approaches to disease.
"The Herald Health magazine gives the opportunity for medical providers to highlight their services in a local advertising vehicle that is informative and relevant to their industry," said Martha Alvarado, the Herald retail account executive who handles advertising for the magazine.
So look for the copy of Herald Health in your paper today. This issue focuses on topics of children's health, including some interesting information on childhood obesity, a discussion of tonsillectomies, and what's normal and what's not in teen tiredness.
You'll also meet the delightful Ava Kaiser, the cutie pie on our cover, a thriving 7-year-old who deals every day with a rare disease and never misses a beat.
Each week, Here at The Herald provides an inside peek at the newspaper. Is there something you would like to know? Email Executive Editor Neal Pattison, email@example.com.
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