The Herald of Everett, Washington
Customer service  |  Subscribe   |   Log in or sign up   |   Advertising information   |   Contact us
HeraldNet on Facebook HeraldNet on Twitter HeraldNet RSS feeds HeraldNet Pinterest HeraldNet Google Plus The Daily Herald on Linked In HeraldNet Youtube
HeraldNet Newsletters  Newsletters: Sign up  Green editions icon Green editions

First ratings stumble for NBC's Olympics coverage

SHARE: facebook Twitter icon Linkedin icon Google+ icon Email icon |  PRINTER-FRIENDLY
Associated Press
NEW YORK -- NBC has seen its first stumble in Olympics television ratings.
The Nielsen company said Tuesday that overnight ratings from the nation's largest cities for Monday's prime-time broadcast were off 5 percent from the corresponding night in Beijing four years ago. For the first three nights of Olympics coverage, NBC's London ratings were running well ahead of Beijing.
Four years ago on the same night, NBC was able to run many events live, including a gold medal race by Michael Phelps. NBC's prime-time this year was all tape-delayed material, with a disappointing showing by the U.S. men's gymnastics team.
Nielsen expects to report a fuller estimate of how many people watched Monday's broadcast later on Tuesday.
Story tags » Summer Olympics

More Sports Headlines


Sports headlines

Top sports stories delivered daily