A video of the incident circulating online shows a large crowd of people pushing, yelling and grabbing boxes off a shelf at the store in Moultrie.
Walmart spokesman Randy Hargrove says a deal on a cell phone with a prepaid, unlimited usage plan "led to excitement among our customers." He called the incident unfortunate, but said it was isolated.
He says staff and security were on hand at the store to handle the situation and that no injuries were reported and no one was escorted from the store.
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