Officials on Tuesday unveiled plans for a permanent zip line on the downtown Las Vegas promenade known as the Fremont Street Experience.
Standing beside a scale model and two showgirls at the unveiling, Las Vegas Mayor Carolyn Goodman said the SlotZilla thrill ride was destined to become an iconic city landmark.
"This is going to be known around the world: Come ride our Slotzilla," she said.
The attraction, expected to open in June, is an expansion of a much smaller, temporary zip line that has for two years scooted families, newlyweds and Elvis impersonators beneath a metal canopy that displays an hourly light show.
That ride was intended to be a 30-day novelty, but it proved such a crowd pleaser the business community quickly began taking steps to make it permanent.
Currently, riders launch four at a time from a 67-foot metal scaffolding and land 800 feet away near the Four Queens casino, halfway across the pedestrian mall that features the world's largest video screen.
The new tower will be twice as tall, feature twice as many lines, and will look like a giant slot machine spitting out disoriented tourists.
With each new batch of zip-liners, the handle will dip, the wheels will spin, and the doors will open, revealing the course to the tourists on top.
"If you're going to do something here, you have to do it bigger and better than anywhere else," said Fremont Street Experience marketing director Thomas Bruney.
Officials are betting the new attraction will lure more tourists the downtown area, which has struggled to compete with the flashier Strip three miles away.
It is intended to reflect the "vintage Vegas" vibe that characterizes the promenade, nicknamed "Glitter Gulch" for the classic casino signs that glow amid the souvenir shops and buffet signs.
Riders will be able to fly along the lines in a horizontal "superman" position and accelerate their ride using a new "power launch" system. They will be able to stop halfway, or continue to the end of the 1,700 course, landing near the Golden Gate casino.
Construction is expected to begin in January.
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