The Seattle-based coffee chain already gives customers a dime discount each time they bring in reusable cups for refills. Now it's hoping the new cups -- which bear its logo and resemble its white paper cups -- will increase the habit.
As with other reusable cups, the new cups will be cleaned with boiling water each time customers bring them in. The cups were tested in 600 stores in the Pacific Northwest over the past few months and will be rolled out nationwide and in Canada.
In 2008, Seattle-based Starbucks had said it wanted to serve 25 percent of all drinks in reusable cups by 2015. That goal has since been reduced to 5 percent.
MORE HBJ HEADLINES
Everett's ATS CEO named HBJ Executive of the Year Briefs: BECU, car dealerships raise money for Housing Hope Target faces backlash on stance on transgender bathrooms Driver in fatal duck boat crash in Boston cited 10 times for speeding St. Louis jury awards $55M in Johnson & Johnson cancer suit Corporate earnings keep falling, but there are signs of life