CBS Corp. CEO Leslie Moonves said Tuesday that all the commercials for the NFL championship Feb. 3 in New Orleans were sold out.
Companies paid an average of $3.5 million for a 30-second spot last year. TV's biggest event averaged more than 111 million viewers in 2012.
For CBS, the entire company is taking part in promoting the Super Bowl. The network's telecasts will be headquartered in New Orleans' Jackson Square. The sets will be used by 15 different shows from nine CBS divisions, from the main network to cable channels to online to radio.
MORE HBJ HEADLINES
Target faces backlash on stance on transgender bathrooms Driver in fatal duck boat crash in Boston cited 10 times for speeding St. Louis jury awards $55M in Johnson & Johnson cancer suit Corporate earnings keep falling, but there are signs of life Rich newspaper owners: Industry savior or foe? U.S. ends Ford pickup probe without seeking recall