Like The Herald Business Journal on Facebook!
The Herald of Everett, Washington
Customer service  |  Subscribe   |   Log in or sign up   |   Advertising information   |   Contact us
Heraldnet.com

The top local business stories in your email

Contact Us:

Josh O'Connor
Publisher
Phone: 425-339-3007
joconnor@heraldnet.com

Maureen Bozlinski
General Sales Manager
Phone: 425-339-3445
Fax: 425-339-3049
mbozlinksi@heraldnet.com

Jim Davis
Editor
Phone: 425-339-3097
jdavis@heraldnet.com

Site address:
1800 41st Street, S-300,
Everett, WA 98203

Mailing address:
P.O. Box 930
Everett, WA 98206

HBJ RSS feeds

American Airlines unveils new look for its planes

SHARE: facebook Twitter icon Pinterest icon Linkedin icon Google+ icon Email icon |  PRINTER-FRIENDLY  |  COMMENTS
By Hugo Martin
Los Angeles Times
Published:
  • A repainted wing of an American Airlines Boeing 737-800 id shown, Thursday, Jan. 17, 2012 at Dallas/Fort Worth International Airport. (AP Photo/The Da...

    A repainted wing of an American Airlines Boeing 737-800 id shown, Thursday, Jan. 17, 2012 at Dallas/Fort Worth International Airport. (AP Photo/The Dallas Morning News, Tom Fox) MANDATORY CREDIT; MAGS OUT; TV OUT; INTERNET OUT; AP MEMBERS ONLY

  • The new American Airlines logo is shown the exterior of a Boeing 737-800 inside an American hanger at Dallas Fort Worth International Airport, Thursda...

    The new American Airlines logo is shown the exterior of a Boeing 737-800 inside an American hanger at Dallas Fort Worth International Airport, Thursday, Jan. 17, 2012 at Dallas/Fort Worth International Airport. (AP Photo/The Dallas Morning News, Tom Fox) MANDATORY CREDIT; MAGS OUT; TV OUT; INTERNET OUT; AP MEMBERS ONLY

  • American Airlines CEO Tom Horton talks about the rebranding of the airlines in front of a Boeing 737-800 with a new paint job, Thursday, Jan. 17, 2012...

    American Airlines CEO Tom Horton talks about the rebranding of the airlines in front of a Boeing 737-800 with a new paint job, Thursday, Jan. 17, 2012 at Dallas/Fort Worth International Airport. (AP Photo/The Dallas Morning News, Tom Fox) MANDATORY CREDIT; MAGS OUT; TV OUT; INTERNET OUT; AP MEMBERS ONLY

  • American Airlines CEO Tom Horton talks about the rebranding of the airlines in front of a Boeing 737-800 with a new paint job, Thursday, Jan. 17, 2012...

    American Airlines CEO Tom Horton talks about the rebranding of the airlines in front of a Boeing 737-800 with a new paint job, Thursday, Jan. 17, 2012 at Dallas/Fort Worth International Airport. (AP Photo/The Dallas Morning News, Tom Fox) MANDATORY CREDIT; MAGS OUT; TV OUT; INTERNET OUT; AP MEMBERS ONLY

It is still unclear if American Airlines will emerge from bankruptcy alone or merged with US Airways.
What is clear now is that the Fort Worth, Texas-based airline will come out of it with a new logo in red, white and blue.
Tom Horton, the airline's chairman and chief executive, announced the changes Thursday morning, saying the modern livery reflects upgrades that are being made to the planes and the interiors.
"You've been hearing a lot about how the modern travel experience is going to feel, and today we are going to show you how it's going to look," he said in an online video.
The airline ordered 550 new planes in 2011, all of which will be emblazoned with the new logo.
American planes now have a polished silver exterior, which will be replaced by a silver mica color. (Some modern planes are wrapped in composite metal instead of aluminum and therefore must be painted.) The planes' tails will be colored red, white and blue.
In 2011, American Airlines became the last major U.S. carrier in the past decade to seek bankruptcy protection. Analysts and airline employee groups say American can only compete in the increasingly challenging industry by merging with its smaller competitor, US Airways, which has endorsed the idea.
In the online video, Horton addressed the merger proposal briefly, saying, "As we complete our evaluation of whether a merger could build on our strengths, we remain steadfast on each step we take to modernize our airline."
---
2013 Los Angeles Times
Visit the Los Angeles Times at www.latimes.com
Distributed by MCT Information Services


Story tags » BoeingAir travel

MORE HBJ HEADLINES

CALENDAR

Share your comments: Log in using your HeraldNet account or your Facebook, Twitter or Disqus profile. Comments that violate the rules are subject to removal. Please see our terms of use. Please note that you must verify your email address for your comments to appear.

You are logged in using your HeraldNet ID. Click here to update your profile. | Log out.

Our new comment system is not supported in IE 7. Please upgrade your browser here.

comments powered by Disqus

Market roundup