Like The Herald Business Journal on Facebook!
The Herald of Everett, Washington
Customer service  |  Subscribe   |   Log in or sign up   |   Advertising information   |   Contact us
Heraldnet.com

The top local business stories in your email

Contact Us:

Josh O'Connor
Publisher
Phone: 425-339-3007
joconnor@heraldnet.com

Maureen Bozlinski
General Sales Manager
Phone: 425-339-3445
Fax: 425-339-3049
mbozlinksi@heraldnet.com

Jim Davis
Editor
Phone: 425-339-3097
jdavis@heraldnet.com

Site address:
1800 41st Street, S-300,
Everett, WA 98203

Mailing address:
P.O. Box 930
Everett, WA 98206

HBJ RSS feeds

Trader Joe's raises price of 'Two-Buck Chuck'

SHARE: facebook Twitter icon Linkedin icon Google+ icon Email icon |  PRINTER-FRIENDLY  |  COMMENTS
Associated Press
Published:
SANTA ROSA, Calif. -- The popular wine known as "Two-Buck Chuck" will need a new name after the bargain beverage's price was raised.
The Santa Rosa Press Democrat reports that over the past decade shoppers at Trader Joe's California stores paid $1.99 for a bottle of Charles Shaw shiraz or cabernet sauvignon.
The new $2.49 price tag had shoppers searching for new names. Some customers joked that the brand should now be called "Inflation Chuck" or "Upchuck."
State liquor taxes had already pushed the price of Charles Shaw wines to about $3 at Trader Joe locations in Washington state.
Trader Joe's sold about 5 million cases of the wine last year.
The maker, Bronco Wine Co. said it was able to keep the price so low because it owns 45,000 acres of vineyard, which insulated it from large fluctuations in grape prices.
But bad crops in 2011 and 2012 impacted the price.
------
Information from: The Santa Rosa Press Democrat, http://www.pressdemocrat.com
Story tags » Wine

MORE HBJ HEADLINES

CALENDAR

Share your comments: Log in using your HeraldNet account or your Facebook, Twitter or Disqus profile. Comments that violate the rules are subject to removal. Please see our terms of use. Please note that you must verify your email address for your comments to appear.

You are logged in using your HeraldNet ID. Click here to update your profile. | Log out.

Our new comment system is not supported in IE 7. Please upgrade your browser here.

comments powered by Disqus

Market roundup