The Herald of Everett, Washington
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Published: Sunday, February 3, 2013, 12:01 a.m.

Controversy or malfunction?

The Super Bowl, in addition to the football, is the Superhero of advertising, Captain Commercial, if you will. It's all part of the fun. The Super Bowl is also a reminder of the supremacy of TV for entertainment and advertising, despite the daily declarations from the Department of the Internet. Captain Commercial points to the computer user who click, click, clicks to "close" online ads, like swatting at flies, so they can, for example, watch a commercial on YouTube. (We interrupt this rant for a word from our sponsor: If you "get your news online," remember, the majority of it originally came from a newspaper, wire service, or TV report.)
The Super Bowl, the event that gave birth to the phrase "wardrobe malfunction," is also fun because of the unpredictability of what creates controversy. So place your bets now on who will issue an apology a day after the game (Puppy fined for taunting during the half-time Puppy Bowl?) Let's review the headlines like a referee:
•"Super Bowl ads: You make the call": The TV ads ask people to go online to participate in various votes and contests. This approach mirrors a reality not reflected in commercials: People watching their nice flat-screen TVs with their laptop and smartphones at the ready.

  • "Plan to toll I-90 angers Mercer Islanders": Some residents say it's unfair because they would have to pay to leave the island. What's so wrong with that? Wouldn't it be kind a of beautiful symmetry to balance out the fact that they paid plenty to get on the island?
  • "Why cell-phone using drivers won't quit": As they have told pollsters time and again, "multi-taskers" believe that while other drivers using their phones are dangerous, they, themselves, do not pose a danger. It's the "you can't handle the truth" "logic" that guides so many of us in our hypocrisies.

Trying barking out your plays like a quarterback this week. "Sixteen!" "Ounce!" "Latte, latte!" "Hike!"

Carol MacPherson: 425-339-3472,

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Herald Editorial Board

Jon Bauer, Opinion Editor:

Carol MacPherson, Editorial Writer:

Neal Pattison, Executive Editor:

Josh O'Connor, Publisher:

Have your say

Feel strongly about something? Share it with the community by writing a letter to the editor. Send letters by e-mail to, by fax to 425-339-3458 or mail to The Herald - Letters, P.O. Box 930, Everett, WA 98206. Include your name, address and daytime phone number. (We'll only publish your name and hometown.) We reserve the right to edit letters, but if you keep yours to 250 words or less, we won’t ask you to shorten it. If your letter is published, please wait 30 days before submitting another. Have a question about letters? Contact Carol MacPherson at or 425-339-3472.