The Herald of Everett, Washington
HeraldNet on Facebook HeraldNet on Twitter HeraldNet RSS feeds HeraldNet Pinterest HeraldNet Google Plus HeraldNet Youtube
HeraldNet Newsletters  Newsletters: Sign up | Manage  Green editions icon Green editions

Calendar


Weekly business news
HeraldNet Newsletter Delivered to your inbox each week.
Published: Saturday, February 23, 2013, 12:01 a.m.

Under Armour sues Nike for trademark infringement

NEW YORK -- Under Armour Inc. wants to protect its "I will" catchphrase.
The athletic clothing maker, based in Baltimore, has filed a trademark infringement suit against Nike Inc., claiming its rival has inappropriately used variations of the phrase in its marketing.
Under Armour says that since late last year, Nike, based in Portland, Ore., has launched an advertising campaign using phrases like "I will protect my home court," and "I will finish what I started."
Under Amour says such use of "I will" is "likely to cause confusion, mistake, and deception." Under Amour said that it has been using its "I will" phrase on hundreds of products, packaging and various types of marketing since as early as 1998.
In an email response to The Associated Press, Nike spokeswoman Mary Remuzzi declined to comment at this time, saying the company just learned of the lawsuit.
According to the documents, Under Armour is requesting a permanent injunction to bar Nike from using the "I will" phrase. It is also wants Nike to destroy all products, packaging and signs that use the tagline. It also wants Nike to pay Under Armour all profits arising from the use of the phrase, and is seeking to recoup damages.
The suit was filed Thursday in federal court in Baltimore.

Share your comments: Log in using your HeraldNet account or your Facebook, Twitter or Disqus profile. Comments that violate the rules are subject to removal. Please see our terms of use. Please note that you must verify your email address for your comments to appear.

You are logged in using your HeraldNet ID. Click here to update your profile. | Log out.

Our new comment system is not supported in IE 7. Please upgrade your browser here.

comments powered by Disqus

HeraldNet highlights

Prep football roundup
Prep football roundup: Photos and stories from week 4 of the high school season
This dog has 9 lives
This dog has 9 lives: A Terrace couple is overjoyed Daisy Mae survived fire
Rising to the top
Rising to the top: Melissa Benton is the new head of Quantum Windows
'Colton's Army'
'Colton's Army': Bothell teen rallies his recruits to fight leukemia