Like The Herald Business Journal on Facebook!
The Herald of Everett, Washington
Heraldnet.com

The top local business stories in your email

Contact Us:

Josh O'Connor
Publisher
Phone: 425-339-3007
joconnor@heraldnet.com

Jody Knoblich
General Sales Manager
Phone: 425-339-3445
Fax: 425-339-3049
jknoblich@heraldnet.com

Jim Davis
Editor
Phone: 425-339-3097
jdavis@heraldnet.com

Site address:
1800 41st Street, S-300,
Everett, WA 98203

Mailing address:
P.O. Box 930
Everett, WA 98206

HBJ RSS feeds

YouTube launches subscription service

SHARE: facebook Twitter icon Linkedin icon Google+ icon Email icon |  PRINTER-FRIENDLY  |  COMMENTS
Los Angeles Times
Published:
YouTube unveiled its much-anticipated subscription service Thursday with such recognizable entertainment brands as "Sesame Street," "Jim Henson Family TV" and the Ultimate Fighting Championship.
The Internet's dominant online video site, whose content has been free to watch since its inception, added monthly fees to generate a second source of revenue to support its content creators.
The pilot subscription program launched with 30 paid channels spanning the programming gamut, from familiar children's fare to British TV and documentary films to entertainment offerings targeting specific audiences, such as "Gay Direct" and The Alchemy's rap battle network.
Monthly fees start at 99 cents, with each channel offering a 14-day initial trial.
"This is really just the beginning," said Malik Ducard, YouTube's director of content partnerships. "We'll also be rolling out more paid channels in the coming weeks."
Some YouTube channels, such as "Sesame Street," will offer its subscribers full episodes. The UFC will provide access to classic fights. As with cable TV, the channels may or may not feature ads -- at the discretion of the channel creator.
"We're really going back to the beginning of when YouTube turned its lights on, unleashing that world of creativity," Ducard said. "We think the rollout of the paid subscriptions ... helps to further that goal."
Subscribers can access the channels on their computers, smartphones, tablets and Internet-connected televisions. Over time, other YouTube content creators will be able to opt into the subscription program, the company said.
Story tags » TelevisionGoogle

MORE HBJ HEADLINES

CALENDAR

Share your comments: Log in using your HeraldNet account or your Facebook, Twitter or Disqus profile. Comments that violate the rules are subject to removal. Please see our terms of use. Please note that you must verify your email address for your comments to appear.

You are logged in using your HeraldNet ID. Click here to update your profile. | Log out.

Our new comment system is not supported in IE 7. Please upgrade your browser here.

comments powered by Disqus

Market roundup