The paint was developed by artist Gretchen Schauffler, who wasn't satisfied with the options on the market. It comes in three sheens: Delicate, with a finish similar to silk; Powder, a soft, suedelike finish; and Luscious, a shiny finish like satin.
The 209 hues are gathered into 19 collections that simplify color selection.
Schauffler also takes an unconventional approach to helping her customers choose colors. She sells color palettes on large cards that have a window in the middle, so you can look at the colors in the context of the setting.
The paint covers most surfaces in one coat and creates a washable finish that stands up to everyday wear, the company says. It has little odor and no volatile organic compounds.
Devine Color paints sell for $22.95 a quart or $59.95 a gallon ($49.95 for ceiling paint) at www.devinecolor.com and Amazon.com.
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