Like The Herald Business Journal on Facebook!
The Herald of Everett, Washington

The top local business stories in your email

Contact Us:

Josh O'Connor
Phone: 425-339-3007

Jody Knoblich
General Sales Manager
Phone: 425-339-3445
Fax: 425-339-3049

Jim Davis
Phone: 425-339-3097

Site address:
1800 41st Street, S-300,
Everett, WA 98203

Mailing address:
P.O. Box 930
Everett, WA 98206

HBJ RSS feeds

New owner: Drake's cakes also returning soon

SHARE: facebook Twitter icon Linkedin icon Google+ icon Email icon |  PRINTER-FRIENDLY  |  COMMENTS
Associated Press
NEW YORK -- Twinkies aren't the only cakes getting ready for a comeback -- so are Drake's cakes, which include Devil Dogs, Funny Bones and Yodels.
After Hostess Brands Inc. went out of business last year, the company sold off its brands in chunks to a variety of buyers. Many of the most famous cakes -- such as Twinkies, CupCakes and Donettes -- were purchased by a pair of investment firms that say they plan to have them back on shelves by July 15.
Drake's cakes, meanwhile, were snapped up by longtime Hostess rival McKee Foods, which makes Little Debbie snacks. McKee said in an email Monday that Drake's cakes should be back by "late summer/early fall." The company says it will start with a selection of Drake's products and see whether to bring back more products after that.
It did not say which products it will roll out first or whether all Drake's cakes would eventually return to shelves.
Notably, McKee Foods has gone head-to-head with Hostess on a variety of products. Its "Cloud Cakes" for example, bear a striking resemblance to Twinkies. And now it owns Drake's Devil Dogs and Yodels, which look a lot like its Little Debbie Devil Cremes and Swiss Rolls, respectively. But McKee says it isn't necessarily phasing out products that seem similar to each other.
"Similar is just that -- similar, not the same," McKee spokesman Mike Gloekler wrote in an email.
Gloekler said McKee Foods is using its own baking plants to make Drake's cakes but that no changes will be made to the recipes to streamline production. He said the company will make Drake's "exactly to the recipes we received in the acquisition."
Little Debbie cakes tend to be less expensive than Hostess cakes. But Gloekker declined to say detail the pricing plan for the relaunch of Drake's.
A representative for Flowers Foods, which bought Wonder and other major bread brands from the bankrupt Hostess, did not respond to a request for comment.
Flowers also make snack cakes such as Tastykake and Mrs. Freshley's.



Share your comments: Log in using your HeraldNet account or your Facebook, Twitter or Disqus profile. Comments that violate the rules are subject to removal. Please see our terms of use. Please note that you must verify your email address for your comments to appear.

You are logged in using your HeraldNet ID. Click here to update your profile. | Log out.

Our new comment system is not supported in IE 7. Please upgrade your browser here.

comments powered by Disqus

Market roundup