The Herald of Everett, Washington
Customer service  |  Subscribe   |   Log in or sign up   |   Advertising information   |   Contact us
HeraldNet on Facebook HeraldNet on Twitter HeraldNet RSS feeds HeraldNet Pinterest HeraldNet Google Plus The Daily Herald on Linked In HeraldNet Youtube
HeraldNet Newsletters  Newsletters: Sign up  Green editions icon Green editions
Jerry Cornfield | jcornfield@heraldnet.com
Published: Monday, September 16, 2013, 8:33 a.m.

Dueling ads on food labeling measure hit airwaves

Opponents and supporters of a food labeling initiative begin airing television ads this morning.

And the airwave battle on Initiative 522 may not end until Election Day.

As I reported Sunday, the No on 522 campaign has reserved time on Seattle television stations right up to Nov. 5 which is the last day of balloting.

At the time I filed that story, records showed the Yes on 522 campaign had blocked time starting in October. But the campaign responded to opponents and went on the air this morning.

Each side is running a 30-second ad.

The one for opponents that I saw features former Washington Attorney General Ken Eikenberry describing the measure as misleading because it will not require labels on many products containing genetically modified organisms such as meat and dairy products.

I also saw an ad from supporters featuring a woman holding a box of Corn Crunchies on which is written "partially produced with genetic engineering." Her message is that the initiative will give consumers information on the food they eat. Turns out that is not a real product and the box was designed for the commercial.

You can watch that ad here. There's also a second ad from supporters in which a variety of people are telling why they back the measure. You can see that one here.



Subscribe to Daily headlines
See sample | Privacy policy

Most recent The Petri Dish posts

digital subscription promo

Subscribe now

Unlimited digital access starting at 99 cents, or included with any print subscription.

loading...
» More local news
HeraldNet Classifieds

HeraldNet highlights

A very slow invasion
A very slow invasion: Non-native snails take over the Northwest
Girls H.S. Athlete of the Year
Girls H.S. Athlete of the Year: Lynnwood High School three-sport star Mikayla Pivec
Boys H.S. Athlete of the Year
Boys H.S. Athlete of the Year: Lake Stevens High School quarterback Jacob Eason
In all its glory
In all its glory: The North Cascades on display at the Burke Museum