"I'm a fan of animation and I watch 'Family Guy' and I watch 'American Dad!' and you always see these really flawed fathers and the really perfect mom who is trying to hold the family together because the dads, they're just idiots," Longoria said.
She voices the character of Rudi Wilson in the 13-episode comedy "Mother Up!" debuting Wednesday on Hulu and Hulu Plus.
Longoria also is an executive producer of the series in which Rudi, a former Manhattan music executive, resettles in suburbia with her two children.
She's got street smarts but is fumbling in her new environment: When Rudi tries to compete in the can-you-top-this arena of kids' birthday parties, disaster results.
Executive producer Michael Shipley (whose writing credits include "Family Guy" and "American Dad!") was inspired by the "venting blogosphere" of mommy blogs that chronicle the perils of childrearing, Longoria said.
Marnie Nir and Katie Torpey are credited with original material.
Shipley's approach is "a really fun, impressive way into poking fun at the different styles of parenting that moms have," said the former "Desperate Housewives" star who is a producer on "Devious Maids."
A character like Rudi is overdue, Longoria said.
"People think that sometimes women aren't funny. And in animation, specifically, everything you see is male-oriented. It is a large male audience watching animation," she said.
"But I don't think there's been anything women can watch that they can relate to and laugh at."
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