In an exhibit at the Dubai Airshow in the United Arab Emirates last week, the Boeing Co. displayed an enormous model of the new 777-9X. Marketing materials for the airplane, and the livery depicted here and in illustrations, employ dark red -- burgundy -- as a color theme. It's a departure from the company's deep-blue brand, but Boeing did something similar when it rebanded the 747-8 with orange livery.
An artist's rendering of the planned Boeing 777-9X.
We would add a couple of observations:
- In its launch announcement in Dubai, Boeing said the 777X moniker was not the final word on what that model will be called: "Like the 787 Dreamliner which was launched as the 7E7, the 777X will be formally named at a later date." We wonder if the "X" will get dropped. After all, it's hard to come up with a better Boeing brand than the simple, clean "777."
- And if you're going to call an airplane, say, the 777-9 instead of 777-9X, why not call another one the 737-8 instead of the 737 MAX 8? (Or is it "Max"? We are not in favor of all-caps when something's pronounceable and not an acronym.)
Most recent Aerospace blog posts
- Boeing says it will make 747 panels, but for whom? Sep. 17
- Boeing plans to increase 767 production Sep. 9
- British Airways’ Boeing 777 engulfed in fire in Las Vegas was in accident 11 years ago Sep. 8
- Cancellations leave Boeing with zero 747 orders in 2015 Sep. 3
- Korean Air takes possession of 747-8s Aug. 25
Our new comment system is not supported in IE 7. Please upgrade your browser here.